Posted on October 16, 2004 11:16 am by Shel Holtz |
Auburn PR Professor Robert French, a blogger himself, is requiring his students to blog. The story is at Jeremy Pepper’s blog, The birth of POP! Public Relations.
Here are links to the students’ blogs, where comments are welcome. Be sure to read “Why are we blogging?”
All the hysteria can now end. PRSA has added a session on blogging to its conference. I just received the following by e-mail from the International Association of Online Communicators:
Members of the IAOC will be presenting a professional development workshop entitled “Straight Talk about Blogging and PR” at the Public Relations Society of America’s annual conference on Tuesday, October, 26, from 8:30 - 9:45 a.m. Presenters include your newsletter editor, IAOC co-founder and blog cynic, Steve O’Keefe; B.L. Ochman, blogmaster of whatsnextonline.com; and Steve Rubel, blogmaster of micropersuasion.com. Join us for what will surely be… Read More »
Steve Crescenzo is probably the sagest observer of employee communications and related issues. And the funniest. I’ve spent the last five minutes laughing so hard I couldn’t type. I was reading an entry in Steve’s brand-spanking-new blog, Corporate Hallucinations. In this particular post, Steve comments on a new position established at a company, a Corporate Concerns Coordinator. You don’t think that’s fodder for the funniest thing you’ve read in a long time? Just go. Read. Subscribe to the feed. Seriously, you’ll thank me.
I’m still waiting for online social networking to take off. I’ve been on LinkedIn for many months and, while my network has grown (342,300+), I’ve received maybe two messages and never really accomplished anything.
So I was intrigued by a story in The Register about the launch of a Web site called Yelp. Started by Paypal founder Max Levchin’s incubator company, Yelp helps people find stuff they want by using their existing contacts—friends, families and colleagues—and their e-mail addresses. Let’s say you want to find a great new seafood restaurant in San Francisco. You’d enter that request and the e-mail addresses of friends whose… Read More »
Just posted to the Investor’s Business Daily site is Frank Barnako’s column (which I also get by e-mail) that hammers the impact of blogs. Barnako quotes Max Kalehoff, a spokesman for Web measurement company HitWise: “The audience reach of even the largest of the political blogs is tiny compared to other major political news sources,” he said, noting that traffic to WashingtonPost.com was 650 times higher than traffic to the most popular of political Weblogs.
HitWise’s rankings of half a dozen blogs tell a very quiet story. The most popular site, DailyKos.com, accounts for.0051 percent of Internet visits each day. (HitWise only reports… Read More »
If you think the blogs have been a battleground in the contest for the White House, you need to see what’s going on over at the Wikipedia. According to a piece in yesterday’s Red Herring, advocates for both sides have been battling over the collaborative encyclopedia’s entries on incumbent President George W. Bush and challenger John Kerry, U.S. senator from Massachussetts.
It’s gotten so bad, according to the article, that Wikipedia’s administrators had to post a warning to users that partisan manipulation of the content could affect the objectiveness of the entries. An online town hall meeting convened to address the problem failed… Read More »
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