Friday Wrap #210: China blocks Pinterest, bots flood Twitter, video search arrives, Lowe’s tries AR

Friday Wrap #210I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

Note: The Friday Wrap will take a break next Friday, March 24, while I’m traveling on business and won’t have time to put it together.

News

China blocks Pinterest—Add Pinterest to the list of website now kept from the Chinese population. How Pinterest has escaped the Great Firewall this long is a mystery since China blocks pretty much all Western social networking sites, but now the hammer has come down. The takeaway: Reaching the 721 million Chinese users of the Internet… Read More »

FIR Podcast #78: A New Dawn for Earned Media

For Immediate Release

Cross-posted from the FIR Podcast Network

Jenn Floto and Christine Perkett join Shel Holtz for this week’s episode, which covered these stories…

  • Chatbots seem to dominate the panels at this hear’s South by Southwest tech conference, but marketers are already starting to abandon the bots they’ve created. Are bots over before they’ve really begun?
  • Advances in technology are raising the profile of earned media, which has taken a back seat to the paid and owned models.
  • A study finds that Facebook likes aren’t worth very much unless you pay for them. Are we really still measuring effectiveness with likes?
  • PRWeek argues that… Read More »

One True Answer and the declining relevance of search

honeycrisp applesA few nights ago, my wife asked me to bring her an apple. “There are Envies in the crisper in the refrigerator,” she told me.

“There are Honeycrisps in the bowl on the counter,” I said. I don’t put apples in the refrigerator because grocery stores don’t. But this entirely forgettable exchange led me to ask Google Assistant, “Should I be refrigerating apples?”

It was just a passing question, nothing I would have sat down and Googled. The ease of a single long-press of my Android phone’s home button and asking the question the same way I would an agriculture worker at a farmer’s market let me satisfy this passing curiosity in an… Read More »

Friday Wrap #209: Amazon takes on Twitter, likes aren’t worth much, Snapchat loses influencers

Friday Wrap #209I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

News

JetBlue is the top social airline, but number two will shock you—The 2017 ranking of airlines using social media found JetBlue in first place, no surprise for an airline that has always been an upstart and has been effective in the social space. United Airlines took the second spot and ranked first as the most loved brand among 60 some-odd global carriers. American Airlines was third in the social ranking, followed by KLM and Southwest Airlines. The report assesses the volume… Read More »

FIR Podcast #77: Blockchain, Brands, and Trust

For Immediate Release

Cross-posted from the FIR Podcast Network

Phil Gomes and Sherrilynne Starkie join Shel Holtz for this week’s episode, which covered these stories…

  • Snap Inc.’s IPO went well and the stock is performing better than expected. That doesn’t necessarily mean there’s a bright future for Snapchat.
  • One blockchain startup leader believes the technology can play a central role in rebuilding trust in business by encoding the company’s values on the blockchain.
  • Dan York’s tech report looks at the Amazon Web Services outage.
  • Companies invest a lot in social media but publishers are far more successful. Can communicators learn… Read More »

Friday Wrap #208: Robots in the streets, media’s social domination, clueless marketers, Apple and AR

Friday Wrap #208I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

News

Bye-bye, net neutrality—Net neutrality is the simple proposition that all content should be treated equally over the Internet’s pipes, that no content should get preferential treatment. The FCC implemented rules to protect net neutrality, but President Trump’s new FCC chairman announced at the Mobile World Congress this week that the free market would ensure the expansion of broadband investment. Ajit Pai sees net neutrality as a roadblock to wider infrastructure… Read More »

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