Paucity of digital/social skill at senior PR levels is a threat to the industry

CIPR logoOn the surface, the public relations industry seems to be doing just fine. Clients increasingly see PR as a more effective alternative to advertising and marketing. Agencies are making more money than ever, with global growth rising 11% in 2013, the most recently reported period. According to last year’s GAP VIII Study, budgets and staffs are growing. A job as a PR specialist ranks 75th on the list of the 100 best careers for 2015 and is the best creative job available.

All in all, the future seems bright. Scratch the surface, though, and there is considerable cause for alarm. The UK’s Chartered Institute of Public Relations (CIPR) is… Read More »

The Hobson & Holtz Report - Podcast #797: March 2, 2015

FIRNeville recorded this episode solo as Shel is traveling; coming soon: podcast from Neville’s discussion with the class of #CRS400 at Syracuse University London;

Quick News: AP signs podcast deal with PodcastOne, ahead of its March 9 announcement Apple gives its Watch the luxury treatment in Vogue print ads, Edelman severs ties with oil lobby, is Weibo on the way out?; Ragan promo;

News That Fits: The CIPR’s 2015 ‘State of the Profession’ report: another wake-up call for PR say practitioners; Dan York’s Tech Report: Remembering Leonard Nimoy, Tweetdeck Teams announced, WordPress iOS app update, and more; can PR be automated?; the… Read More »

Friday Wrap #142: Another tweet gone bad, Google’s about-face, AP podcast deal, Android for Work

Friday Wrap #142
Flickr photo courtesy of Andy Carter
The Friday Wrap is a review of news, posts, reports, and other items appearing in the last week that will help you stay on top of the forces shaping communication in this fast-paced, ever-changing environment. These are stories that may have been lost in the flood of headline news stories (like the FCC’s decision to classify the Internet as a public utility). I collect the items from which I choose the Wrap stories in my link blog, which you’re welcome to follow. 

News

Another company apologizes for another tweet—News organizations could save themselves some time by creating a template that begins:… Read More »

The Hobson & Holtz Report - Podcast #796: February 23, 2015

FIRQuick News: Krispy Kreme’s ‘KKK Wednesday’ faux pas, results of 2015 online newsroom report, Facebook virtual reality coming “in a while”, a real-time Academy Awards Twitter campaign from a brand that doesn’t suck; Ragan promo;

News That Fits: The rise of the new “content economy”; Michael Netzley’s Asia Report: Chinese companies face reputation challenge in APAC compared to other international firms; “Do you want to be part of the conversation or not?” Twitter has answers for marketers; the Media Monitoring Minute with CustomScoop; listener comments in audio and in the FIR Podcast Community on Google+; is Twitter a bust for brands?;… Read More »

Friday Wrap #141: Three crises, the perfect tweet, podcast growth, WhatsApp for political campaigns

Friday Wrap #141
Flickr photo courtesy of Larry Jacobsen
Before we jump into the week’s news, I want to bring two upcoming events to your attention. First, for the fourth consecutive year, Thornley Fallis CEO Joe Thornley and I will present our eight-week interactive course, “Getting Strategic with Social Media.” Offered through IABC, the course includes a weekly, asynchronous, multimedia learning module and a live conference call; there’s also an exclusive, closed Facebook group where you can participate with Joe and me, fellow workshop participants, and some 300 participants from prior years’ sessions. Details and registration are here.

Second, I’m… Read More »

FIR Interview: Red E App CEO Jonathan Erwin on employee communication trends and challenges

FIR InterviewsA special report on trends and challenges facing internal communicators drew on the observations of nine internal communications experts, including Peter Shankman, gini Dietrich, Susan Cellura, Steve Kaus, and FIR co-host Shel Holtz. In this FIR interview, The report—available for free from Red E App—a mobile tool that connects employees and organizations across a variety of dimensions—addresses eight distinct problems and six solutions.

In this FIR interview, Shel talks with Red E App co-founder and CEO Jonathan Erwin about the report—Internal Communications 2015—and some of its key findings.

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