FIR #180: TikTok, TikTok, TikTok

For Immediate Release


Doug Haslam joins host Shel Holtz for a conversation about TikTok and the role it could wind up playing in the social media space. Also in this week’s episode:

  • Has Facebook really lost 15 million users? A lot of people don’t think it’s true.
  • Facebook’s pivot to secure messaging is about more than just messaging. Mark Zuckerberg wants Facebook to be WeChat for everywhere except China
  • Telegram picked up 3 million new users in 24 hours after Facebook’s outage began
  • Teenagers are using an old tool for private chat: Google Docs
  • Conde Nast has turned a vibrant Facebook Group into a new profit-focused vertical
  • Brands on… Read More »

FIR #179: Fashion is the New Porn

For Immediate Release

Kevin Anselmo joins host Shel Holtz to discuss a university that has opened itself to criticism for what may have been an ill-advised case of social activism. Also in this episode:

  • Amazon may soon become the most important platform for influencers
  • Employee loyalty is falling and culture is to blame
  • Longer videos on Instagram are driving traffic to publisher sites
  • Podcasting has reached a tipping point
  • Virtual Reality could make your boss nicer
  • Advice on doing CEO advocacy well
  • Dan York reports on Edison Research’s Infinite Dial study, Facebook’s pivot toward privacy, and Sen. Elizabeth Warren’s proposal to break up… Read More »

FIR #178: Throwing Communicators Under the Bus

For Immediate Release

Cross-posted from the FIR Podcast Network.

4L Strategies Partner Jen Phillips joins FIR host Shel Holtz to discuss the expanding definition of “journalist” and what it means for communicators. Also in the episode:

  • Microsoft workers protest plans to weaponize the HoloLens; CEO Satya Nadella fights back
  • Delta Airlines’ CEO throws communicators under the bus in a New York Times interview
  • Facebook lets you share Events in Stories
  • TikTok reaches 1 billion downloads, pays record fine to the FTC
  • Nike launches year-long series on IGTV
  • The Momo Challenge would be worrisome if it were real
  • Pandora launches Stories, mixing… Read More »

FIR #177: Goodbye, Funnel. Hello, Flywheel.

For Immediate Release

Cross-posted from the FIR Podcast Network.

The Queen of Measurement, Katie Paine, joins FIR host Shel Holtz to talk about PR and FOFO—Fear of Finding Out. (That is, finding out just how much, or how little, PR contributes to the company’s or client’s bottom line.) Also in this week’s episode:

  • An update on employee activism at Google, which has ended mandatory arbitration.
  • MOOCs as content.
  • Nike’s prospects in the wake of a highly-viewed product failure.
  • A study finds that people are more likely to share longer content.
  • Most brands wouldn’t be missed if they vanished.
  • The marketing funnel is too linear. Say hello to the… Read More »

FIR #176: Our 1,000th Episode is Hefty But Good

For Immediate Release

Cross-posted from the FIR Podcast Network.

Neville Hobson and Shel Holtz unite for the 1000th episode of “For Immediate Release.” (176 episodes of “For Immediate Release” + 824 episodes of “For Immediate Release: The Hobson & Holtz Report” = 1,000.) In addition to recollections of times past and comments from listeners from throughout FIR’s 14-plus-year history, Neville and Shel report on these stories:

  • Is it no longer acceptable to call people “users”?
  • Five revelations from Adobe’s survey of digital content consumers
  • Employee use of messaging apps that HR probably doesn’t know about
  • How some big companies are tapping into… Read More »

FIR #175: Alexa, Read My Emails

For Immediate Release

Cross-posted from the FIR Podcast Network.

Scott Monty joins FIR host Shel Holtz to discuss Spotify’s acquisition of Gimlet Media and Anchor.fm, as well as Periscope’s new audio call-in feature. Also in this episode:

  • Tik Tok is a threat to Snapchat and Twitter; meanwhile, brands are figuring out how to make it fit in their social media toolkits
  • Facebook Pages can now join Facebook Groups
  • After 15 years, on balance, has Facebook been good or bad for the world?
  • Instagram will inject IGTV video clips in your primary feed
  • Twitter reveals its daily active users, and it isn’t pretty
  • Artificial Intelligence for writing copy is… Read More »

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