Intranet Global Forum: The benefit of small conferences that deal with real-world challenges

Toby Ward speaks at the 2014 Intranet Global Forum

I tend to stay away from the big social media conferences that attract the same speakers over and over and over again. It’s not that I have anything against these folks; in fact, I count many of them among my friends. They’re mostly terrific speakers. And I have had great times at New Media Expo and some of the others you’re likely to hear touted every year.

Given the amount of time I spend on the road anyway, I just find my time is better invested speaking at conferences attended by the people to whom I most want to get my message across: communicators dealing with real-world issues for companies that are mostly not doing business… Read More »

Did you hear the one about the senior account executive?

A good communicator is not necessarily a good manager

A PR agency senior account executive dies and appears before St. Peter, who is astonished to see the AE’s good and bad deeds are in perfect balance. With no clear destination for the AE, St. Peter decides to let him choose for himself after a tour of both Heaven and Hell. Heaven proves to be serene and peaceful, but dull. Hell, on the other hand, is one big party, the best of Vegas and New Orleans rolled into one. The AE reports back to St. Peter that he has opted for Hell, and St. Peter dispatches him there. But upon arrival, the AE sees the Hell now is nothing more than tormented souls writing in fire and brimstone. The AE tracks… Read More »

The Hobson & Holtz Report #809: Amtrak, Thomas Cook failures in communication and leadership

The Hobson & Holtz ReportIntro: FIR Interview with Leila Janah coming this week, FIR Podcast Network shows make Cision top 50 PR/Marketing podcasts recommendations;

Quick News: Tweets now appear in Google search results, communication leaders aren’t leading very well, 110 photojournalists run National Geographic’s Instagram account, the immorality of mobile ad blockers; the Media Monitoring Minute with CustomScoop:

News That Fits: Tales of failure in communication and leadership: Amtrak in the wake of the deadly Philadelphia derailment, how Thomas Cook turned a Greek holiday tragedy into a business crisis; Dan York’s Tech Report: EuroDig, WSIS, IANA and… Read More »

Friday Wrap #154: Amtrak’s crisis fail, higher stakes in native advertising, CEOs prefer Twitter

Cigar Wrapper Chart for Friday Wrap #154Welcome to the Friday Wrap, my weekly roundup of news, posts, reports, and other content designed to help you stay current with developments that will affect the way companies communicate. I collect items throughout the week for possible use in the wrap; you’re welcome to follow my link blog.

One quick announcement: Neville Hobson and I have launched a new website for the FIR Podcast Network, which we aim to make the premiere place for PR, marketing, and organizational communication-themed podcasts. I’d be thrilled if you’d visit and let me know what you think. The new site is at FIRPodcastNetwork.com.

Oh, one more thing: My… Read More »

A new home and a new look for the FIR Podcast Network

The new FIR Podcast Network home pageWhen we introduced For Immediate Release on January 5, 2005, we had no idea we’d still be podcasting more than a decade later. We didn’t know what the state of podcasting would be, that the scope of FIR would expand, or that podcast networks would be a thing.

When we started, we just needed a website for show notes and a home for our audio files.

Ten years later, we’re still here, with exactly the same website we started with. While our website hasn’t changed, though, everything else has. FIR is evolving into a podcast network, already home to The Hobson & Holtz Report along with the five podcasts we have spun off: Interviews, Book… Read More »

The Hobson & Holtz Report #808: How digital leaders outperform their peers

The Hobson & Holtz ReportIntro: New FIR website goes live (and a hint of more to come), FIR’s new Pinterest account – and a board for sharing books for young communicators;

Quick News: How T-Mobile blew $200K on a campaign against Verizon, Domino’s to roll out tweet-a-pizza in the US, the town in Spain that runs on Twitter, gay-themed traffic lights get Vienna in the mood for the Eurovision Song Contest; the Media Monitoring Minute with CustomScoop;

News That Fits: How digital leaders outperform their peers; Michael Netzley’s Asia Report: Singapore’s media authorities enforce new internet content provider guidelines to shut down a political blog;… Read More »

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