Edison Research is in the process of releasing data from its Fall 2014 Share of Ear study, which takes a panel approach to assessing how much time Americans spend listening to the many categories of audio. The data produced a number of surprises, not least of which is a surge in podcast listening—more than 27 million hours consumed each day. Further, podcast listeners consume more podcasts than any other kind of audio.
Edison Research VP joins FIR co-host Shel Holtz to discuss the data and the implications for podcasting.
Flickr photo courtesy of MartialArtsNomad.comIt was another big week for news, reports, posts, and updates of interest to communicators. There’s even more in my link blog, where I collect everything I might consider using for the Wrap—as well as my podcast. You’re welcome to follow it.
FCC warns hotels never to try blocking guest WiFi—After Marriott withdrew its petition for permission to block guest WiFi, the U.S. Federal Communications Commission issued a stern warning to Marriott and other hotels that blocking WiFi is contrary to the basic principle that nobody can interfere with authorized radio communications, including Read More »
A curious trend is proliferating around the web. You arrive on a site and, while reading whatever it is you came to read, a pop-up appears. You look for the prominent X to close it, and instead you see two options. One is the call to action, something like, “Yes, I want to know more!” The other insults and demeans you with a prompt along the lines of, “No, I’m not interested in doubling my income while saving innocent kittens from torture at the hands of terrorists.”
Okay, that’s an exaggeration, but nevertheless, closing the pop-up requires you to agree with a statement that basically suggests you’re an idiot for taking that path. Read More »
Quick News: WhatsApp is now available on a web browser, Twitter wants its top users to stop sharing Instagram photos, Windows 10 will be a free upgrade, two new resources to be aware of: a LinkedIn competitor and an anonymous app for the enterprise; Ragan promo;
News That Fits: Edelman Trust Barometer 2015; Michael Netzley’s Asia Report: Trust is a mixed bag for Asia in 2015; people who are good at cocktail parties are also better at the internet; the Media Monitoring Minute with CustomScoop; listener comments from the FIR Community on Google+; podcast audience grows, but among podcast listeners, it’s huge; Dan York’s Tech Report: Read More »
Flickr photo of Venice wrapped up in 2011 courtesyt of Kristina D.C. HoeppnerGreetings from 39,000 feet. I have a jam-packed day Friday, so I’m taking advantage of in-flight WiFi to crank out this week’s Wrap. As always the Wrap is a summary of the last week’s news, posts, and other good stuff that has crossed my feeds that may not have gotten a lot of attention but is still useful for communicators to know. Feel free to follow my link blog, where I collect the content from which I select items for the Wrap (and for my podcast).
Edelman releases 2015 Trust Barometer—Upholding an annual tradition at the Davos economic forum, Read More »
Intro: Eric Schwartzman joins Paul Gillin as new FIR B2B podcast co-host; story update: Marriott reverses WiFi hotspot plans;
Quick News: Trade associations in DC spending more on PR than lobbying, the focus for Google Glass is business not consumer, who’s using what social network in 2015, drones are taking off as prices plummet; Ragan promo;
News That Fits: LinkedIn and Facebook are jockeying for position in the enterprise; Dan York’s Tech Report from Sri Lanka; WhatsApp is 50 percent bigger than global SMS: are brands ready?; the Media Monitoring Minute with CustomScoop; listener comments in audio and in the FIR Podcast Community Read More »