FIR #105: Center Stage for Credible Sources

For Immediate Release

Cross-posted from the FIR Podcast Network

Neville and Shel got together for the September edition of The Hobson & Holtz Report to talk about these topics:

  • The self-inflicted downfall of the UK PR agency, Bell Pottinger (and kudos to the PRCA for putting teeth in its ethics code)
  • How various fields will be affected by speech recognition (including PR and communications)
  • Mitch Joel’s open letter to the advertising industry: Let’s not mess up ads for voice
  • The proliferation of fake scientific journals (and what it means for the PR industry)
  • The Pew Research Center has identified five “types” of people who search for facts and… Read More »

Friday Wrap #231: Cookie wars, business social network and chat wars, PR’s climate change influence

Friday Wrap #231I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

The Big Stories

Unleash your superhero with AI—“Every PR person who manages to surf the new AI wave will get instant superpowers, including the ability to predict the future,” according to this VentureBeat piece. The article gives a big shout-out to Shift Communications for using “AI and machine learning in predictive analytics, text mining, and advanced attribution. During a recent client crisis, Shift was able to crunch more than 15,000 content-rich blogs for a medical client in… Read More »

A New Model for Employee Communication, Part 13: Place

A New Model for Employee Communication: Part 13: Place

This is the latest installment in a series of posts exploring a new model of employee communication, one designed to deliver measurable results that demonstrate the impact on the organization in ways that matter to leaders.

Revised Employee Communication Model


The series:
Part 1: Introduction Part 7: Channels
Part 2: Overview Part 8: Culture
Part 3: Alignment Part 9: Vision/Mission
Part 4: Listening Part 10: Values
Part 5: Consultation Part 11: Practices
Part 6: Branding Part 12: People

The four overlapping circles at the center of the model represent the best opportunities for employee communication to affect an organization on a day-to-day… Read More »

The promise of social media runs headlong into viral disaster hoaxes

This image of a shark swimming on a flooded Houston freeway is fakeOne of the first things I read this morning was a Facebook post from Peter Shankman. Peter shared three days’ worth of posts—September 11-13, 2001—from a mailing list on which he was active, hosted by the World Wide Web Artist’s Consortium. As Peter tells it, “The early morning hours of the list centered around the mundane, but quickly became hyperfocused on one obvious news story. As someone who was on a plane that day, I got my first bits of information from the list, transmitting back whenever I could, as well.”

I spent a fair amount of time reading the posts. The footage news organizations share of that terrible day doesn’t capture… Read More »

FIR Podcast #104: Two Versions of Three H’s

For Immediate Release

Cross-posted from the FIR Podcast Network

Paul Barton and Sean Williams joined host Shel Holtz for conversations about these topics:

  • Paul recalls how PetSmart, where he worked at the time, reacted to the Sept. 11 terrorist attacks.
  • Since 9/11, have companies gotten any better at communicating with employees during crises or emergencies?
  • Its acquisition of Rockwell Collins gives United Technologies an opportunity to do well what many other companies don’t: communicate with employees the change they’ll experience as a result of the merger.
  • Equifax has done a terrible job of communicating its data break even if it has checked off… Read More »

Friday Wrap #230: Equifax’s crisis, Bell Pottinger’s ethics, Google’s “how-to” site, and more

Friday Wrap #230I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

The Big Stories

Equifax is the latest company to botch its crisis communication—Equifax learned a month ago that 143 million customers may have been compromised by a breach of its network, including Social Security numbers, mother’s maiden names, and other highly sensitive information. The company tweeted yesterday that it took action immediately despite the fact that it has known for a month and has done little to assuage customer anxiety over the breach, limiting its… Read More »

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