Producing a steady flow of content to satisfy the needs of a content marketing effort is a heady enough challenge for communicators. Translating technical information into content people will want to read, talk about and share takes the challenge to a whole new level.
For a lot of companies, it’s the technical side of the story that would make customers flock to their products—if only that complicated technology were more easily explained.
In the world of research, the dry, inaccessible nature of reports has resulted in a movement towards employing fiction as a means of presenting findings. It’s a movement that could, and should, Read More »
Intro: Three new FIR Interviews are up, new FIR Interview coming, FIR Book Reviews on the Gamification Revolution and Attack of the Customer coming, we’re experimenting with Google+ Hangout to record this episode;
Quick News: How Upworthy became the fastest growing website in history, meet Line: the biggest social network you never heard of; Ragan promo;
News That Fits: Discussion about IABC; Michael Netzley reports from Singapore on rural India’s enthusiastic adoption of the mobile internet, and news from around Asia; Twitter is evolving: analytics and #FollowMe; the language of social images; the Media Monitoring Minute with Read More »
Two tales of employee behavior made the rounds at roughly the same time this week.
The first features 18-year-old Dunkin’ Donuts employee Abid Adar who is being widely heralded as the face of a company that takes employee training and corporate social responsibility seriously. By virtue of the fact that he was working the counter when customer Taylor Chapman entered the Florida shop, Adar has been catapulted to social media (and now mainstream media) fame.
Chapman had visited the Dunkin’ Donuts the night before, when she said she didn’t get a receipt. Dunkin’ Donuts offers your order free if you don’t get a receipt, so she came back, Read More »
Bridging the gap between farms and city people who are interested in sustainable farming is the central idea behind Farmhopping, a global web platform to support small sustainable farms and communities by giving them an opportunity to access additional funding, launch natural products into new markets and converse with a pool of dedicated, supportive customers.
FIR co-host Neville Hobson met with Farmhopping CEO and co-founder Rossi Mitova at the LeWeb London 2013 conference on June 5 to hear her vision for Farmhopping, the power of communities and the role social media plays.
Mitova explains how Farmhopping can solve two of the Read More »
(c) Can Stock PhotoIt’s easy, with the flood of content that passes by every day, to miss some significant or interesting news and announcements. The Friday Wrap is my weekly survey of some of the stories that weren’t necessarily big but that may nevertheless be worth a few seconds. As I find stories and posts worth saving, I use the Tumblr bookmarklet to save them to my link blog, LinksFromShel.tumblr.com. I use the same collection of links to choose the stories I’ll cover in my podcast.
Hashtags come to Facebook
The community of Twitter users invented the hashtag, which has evolved into a handy search convention and a ubiquitous Read More »
Image (c) CanstockBack in 2006, Michael De Kort was a Lockheed Martin engineer working on a Coast Guard contract when he became increasingly convinced that the work his employer was doing left the ships vulnerable to attack. According to De Kort, blind spots in the vessel’s surveillance system would expose the crew, the communications system was vulnerable to eavesdropping, and some of the equipment wouldn’t be able withstand extreme cold temperatures.
De Kort tried to get people to listen to his concerns, contacting everyone from his bosses to government investigators to congressmen. Unable to get anyone to pay attention, he finally Read More »