On Thursday I’ll present a webinar on communication to employees about the political sides companies are taking. If you think this won’t be relevant to your company, think again. Organizations are figuring out that they will succeed or fail based on their values. Addressing social change is one of the three big ones that leads customers, investors, and prospective employees to decide they will or won’t do business with you. Imagine if your employees don’t know your Read More »
In every decade, a lot of businesses thrive because they can deliver what’s scarce. Scarcity is a fundamental economic concept that examines the gap between limited resources and limitless desires. Customers will beat a path to the doors of companies that can deliver whatever they want that’s in short supply.
This edition of the Wrap features a new category—The Values-Driven Marketplace—which reflects the meteoric rise of corporate activism and values-driven marketing. I wholeheartedly embrace this trend—I’ve been promoting it for years—but I worry that companies are launching into it without preparing their employees. When an automaker’s CEO says he opposes the travel ban, does he know how many employees working on the factory floor feel differently? How many employees Read More »
NOTE; WEBINAR REGISTRATION DETAILS AT THE END OF THIS POST
What was it like on the Budweiser brewery floor the day after the Super Bowl?
Did Audi workers eye one with suspicion, wondering where they stood on the equal pay issue?
Corporate activism is on the rise. Consider just a few examples:
Business coalitions are rising up in Southern states to oppose legislation that would allow discrimination based on gender identity or force transgender people to use the bathroom associated with the gender on their birth certificates. Among the companies lending support to these advocacy groups are the likes of Delta Airlines, International Read More »