Rejoice! Employee use of social networks has tripled!

Palo Alto Networks is out with its annual numbers on employee work time spent on social networks. The company’s conclusions are based on analyzing raw data from 1,600-plus companies for a seven-month period last year. Their press release on the study confirms something we already suspected: “explosive growth in global social networking and browser-based file sharing on corporate networks, with a 300 percent increase in active social networking. (e.g., posting, applications) compared with activity during the same period in the latter half of 2010.”

The press release quotes the company’s CMO, René Bonvanie, saying “Whether or not… Read More »

The Hobson & Holtz Report - Podcast #635: January 23, 2012

Content summary: FIR Book Review of ‘YouTube for Business’ is up; reminders: inaugural FIR Book Club on Jan 27 with Christopher Barger, GaggleAmp webinar on Jan 31; new FIR Interviews posted: Bob Fine, Social Media Monthly magazine, and Adam Kmiec, Walgreens; CREWE project to audit Fortune 100 on Wikipedia; News That Fits: of course employees are three times more active on social networks; Ragan promo; Dan York reports on the first battle against SOPA won, and more; could a ‘Secret Facebook of Power’ work for your organization?; the Media Monitoring Minute with CustomScoop; Pinterest buzz continues to grow; listener comments;… Read More »

FIR Interview: Walgreens Social Media Director Adam Kmiec

FIR co-hosts Neville Hobson and Shel Holtz interview Adam Kmiec, director of social media for Walgreens, the largest drug store chain in the U.S. and a Fortune 50 company. Walgreens has engaged in the last 10 days or so in a social media-focused effort to build awareness among customers of alternatives to Express Scripts, the prescription benefit manager through which hundreds of thousands of people pay for the prescription medications. Unable to reach an agreement to renew their contract, Walgreens no longer accepts Express Scripts but using mechanisms like Prescription Savings Club membership (left) to retain customers.

The… Read More »

FIR Interview: Social Media Monthly Publisher and Editor Bob Fine

In this FIR Interview, FIR co-hosts Neville Hobson and Shel Holtz chat with Bob Fine, publisher and editor of The Social Media Monthly, a new print publication that is also a current Kickstarter project.

The Social Media Monthly was conceived at the 2011 South by Southwest Interactive conference and launched a mere 53 days later, on May 20th, 2011 at BlogWorld in New York. Three weeks later Fine secured national distribution for the magazine with Barnes and Noble. The magazine was honored as one of the top magazine launches of 2011 by MIN, an organization that reports on the publishing industry.

In the interview, Fine recounts the… Read More »

FIR Book Review: YouTube for Business, by Michael Miller

YouTube for Business: Online Video Marketing for Any Business, by Michael Miller, is the latest book to be reviewed by FIR Book Review editor Bob LeDrew. From the book description:

“YouTube’s 120 million viewers are a tempting target for any business, large or small. How can you tap into the potential of YouTube to promote your business and sell your products or services? YouTube marketing is easy enough that any business can do it. All you need is some low-cost video equipment—and a winning strategy. After you figure out the right type of videos to produce, you can use YouTube to attract new customers and better service existing… Read More »

It’s time for the PR profession to join the opposition to SOPA and PIPA

Earlier today, U.S. House of Representatives Majority Leader Eric Cantor shelved the Stop Online Piracy Act (SOPA), leading many to think the legislation is dead. It can, however, be ressurrected at any time. Meanwhile, its Senate counterpart, PIPA, is still very much alive even as support for it declines.

Despite the fact that the House won’t vote on the bill, Wikipedia and Reddit are among those that plan to go ahead with site blackouts on Wednesday, January 18, designed to raise awareness of the damage SOPA and PIPA could do.

I haven’t heard of a single public relations agency or association planning to join the blackout or even… Read More »

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