Posted on March 25, 2024 1:57 am by Shel Holtz | For Immediate Release
We have expectations from our use of social media, but in two recent studies, there is evidence that the outcomes we expect aren’t necessarily what we get. Also in this episode, we look at Gini Dietrich’s latest update to her PESO model for using various media channels in integrated communication efforts, the schoolkids who are bringing back print (along with advertisers, marketers,…
Posted on February 26, 2024 1:00 am by Shel Holtz | For Immediate Release
GenZers are recording their firings and layoffs, and the videos are going viral on TikTok and elsewhere. This is shining a harsh spotlight on organizations’ approach to letting people go, and it’s not pretty. What’s worse is how some companies plot to avoid being subjects of these videos. Also, in this episode:
- Bluesky has taken its first big steps into the…
Posted on January 29, 2024 2:00 am by Shel Holtz | For Immediate Release | Trust
It happens every January, as surely as the Tiffany ball will drop in Times Square on New Year’s Eve: Edelman has released its annual Trust Barometer with a focus on the public’s views on innovation and the pace of change, along with the usual dimensions of trust the survey tracks every year. Neville and Shel examine some of the study’s core findings and…
Posted on December 25, 2023 2:00 am by Shel Holtz | For Immediate Release
German publisher Alex Springer—which owns Politico, among other media properties—has inked a deal with OpenAI, which means ChatGPT will be able to include news in its responses to prompts. Debate over the pros and cons is robust, and there are implications for organizations trying to get their news into the mix. In the December long-form episode, Neville and Shel explore the…
Posted on November 20, 2023 2:00 am by Shel Holtz | For Immediate Release
Pundits are proclaiming social media dead (or dying), and they have data to back up their beliefs. If it’s true, what does it mean—for society, for networking, and for business? Neville and Shel examine the evidence and trends and discuss the implications in the monthly long-form episode for November. Also in this episode:
- ChatGPT pauses new signups and other news
- A look at…
Posted on October 30, 2023 3:00 am by Shel Holtz | For Immediate Release
A review of the trove of articles about how brands have addressed the conflict in the Middle East suggests that there is no way to satisfy everybody, even for brands that opt to say nothing at all. Neville and Shel explore the peril of speaking out, even as expectations continue for companies and their CEOs to address societal issues. Also…
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