The one question to ask before setting up a cross-functional team

Rocking Cross-Functional Teams

A bold claim was made in a recent post by Ted Bauer, a content guy interested in engagement, management, and leadership. He wrote:

Cross-functional teams are almost completely and entirely bullshit.

Bauer’s conclusion is based on personal experience, but also on results of a study published in the Harvard Business Review that found 75% of the cross-functional teams studied were dysfunctional. That dysfunction was based on teams failing on at least three of five criteria:

  • Meeting a planned budget
  • Staying on schedule
  • Adhering to specifications
  • Meeting customer expectations
  • Maintaining alignment with the company’s corporate goals… Read More »

The Hobson & Holtz Report #815: Windows 10 and challenges for Microsoft

The Hobson & Holtz ReportIntro: Neville’s back in the co-hosting chair, listener survey in the works;

Quick News: Meerkat partners with Discovery for Shark Week, selfies to replace passwords in MasterCard online payments trial, US Postal Service to debut digital mail, new business podcast series launches in Ireland; the Media Monitoring Minute with CustomScoop;

News That Fits: The challenges for Microsoft as it prepares to roll out Windows 10; the past week on the FIR Podcast Network; human curation and the art of content discovery; listener comments; Dan York’s Tech Report: Ello bill of rights, IPv4 exhaustion, InterCommunity2015 and Ottawa; PR in a… Read More »

Friday Wrap #160: Twitter Q&As gone bad, Virtual Reality gets real, Meerkat swims with sharks

Friday Wrap #160
Flickr photo of wrapped-up dinosaurs courtesy of Matt Brown
The Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. Of special note this week: The number of stories on the adoption of Virtual and Augmented Reality warranted its own special section. As always, I collect material from which I select Wrap stories (as well as stories to report on the For Immediate Release podcast) on my link blog, which you’re… Read More »

Content discovery: The new Holy Grail of PR and marketing

Help your readers discover great content

Big name digital properties have been making a lot of moves lately to make it easier for their users to discover great content. On the brand side, we spend a lot of time thinking about being discovered, but we’re largely ignoring the opportunity to be a source of content discovery ourselves.

What would it mean to reputations and loyalty if customers knew that paying attention to us would reveal the kind of content they crave, the same way following Facebook or Twitter helps us unearth entertaining, useful, high-value articles, reports, videos, and graphics?

We already know that customers place a premium on the ability to find great… Read More »

The Hobson & Holtz Report #814: You’re underusing LinkedIn

The Hobson & Holtz ReportIntro:Welcome to Linked Conversations host Chuck Hester, our final guest co-host as Neville’s month-long hiatus draws to a close.

Quick News: How Apple won a PR victory with help from Taylor Swift, one of Hollywood’s biggest publicity agencies gets caught with its hand in the Wikipedia cookie jar, why Netflix reigns supreme in the cord-cutting movement, a top creative executive from the world of advertising proclaims the power of print.

News That Fits: An in-depth conversation about LinkedIn, including the value of a robust company page, LinkedIn’s power as a content marketing tool, enhancing your presence with Slideshare… Read More »

Friday Wrap #159: Lightning strikes Twitter, Nestle embraces Periscope, measuring mobile moments

Friday Wrap #159
Flickr photo of statues wrapped up on the Harvard campus
courtesy of Frank Hebbert

The Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. I collect material from which I select Wrap stories (as well as stories to report on the For Immediate Release podcast) on my link blog, which you’re welcome to follow.


News

Google’s News Lab looks to future of journalism—Journalists use Google, and Google wants to make… Read More »

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