Friday Wrap #232: A second life for QR codes, smart jerseys, voice-controlled news, and more

Friday Wrap #232I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

A quick note

So I got a note from a colleague and reader who asked why I dropped “The Takeaway” from this weekly update. I explained that I was putting the stories about which I had a point of view in the top section, “The Big Stories.” Not good enough, he said; “The Takeaway” was what differentiated this bulletin from all the other curated wrap-ups. So I’m going back to it while adding short items that are worth sharing without a takeaway. As always, I’m deeply grateful for your… Read More »

Fear of technology erodes trust in business

A swarm of drones

Not everybody succumbs to the allure of every new technology.

In fact, the rapid introduction of new technology can leave people feeling overwhelmed and left behind. Believing that business is more interested in the revenue it can earn from these technologies than the impact they have on people creates suspicion and mistrust.

“The implications of the global trust crisis are deep and wide-ranging,” Richard Edelman, president and CEO of Edelman, said when introducing the results of his company’s 2017 Trust Barometer. “It began with the Great Recession of 2008, but like the second and third waves of a tsunami, globalization and… Read More »

FIR #105: Center Stage for Credible Sources

For Immediate Release

Cross-posted from the FIR Podcast Network

Neville and Shel got together for the September edition of The Hobson & Holtz Report to talk about these topics:

  • The self-inflicted downfall of the UK PR agency, Bell Pottinger (and kudos to the PRCA for putting teeth in its ethics code)
  • How various fields will be affected by speech recognition (including PR and communications)
  • Mitch Joel’s open letter to the advertising industry: Let’s not mess up ads for voice
  • The proliferation of fake scientific journals (and what it means for the PR industry)
  • The Pew Research Center has identified five “types” of people who search for facts and… Read More »

Friday Wrap #231: Cookie wars, business social network and chat wars, PR’s climate change influence

Friday Wrap #231I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

The Big Stories

Unleash your superhero with AI—“Every PR person who manages to surf the new AI wave will get instant superpowers, including the ability to predict the future,” according to this VentureBeat piece. The article gives a big shout-out to Shift Communications for using “AI and machine learning in predictive analytics, text mining, and advanced attribution. During a recent client crisis, Shift was able to crunch more than 15,000 content-rich blogs for a medical client in… Read More »

A New Model for Employee Communication, Part 13: Place

A New Model for Employee Communication: Part 13: Place

This is the latest installment in a series of posts exploring a new model of employee communication, one designed to deliver measurable results that demonstrate the impact on the organization in ways that matter to leaders.

Revised Employee Communication Model

The series:
Part 1: Introduction Part 7: Channels
Part 2: Overview Part 8: Culture
Part 3: Alignment Part 9: Vision/Mission
Part 4: Listening Part 10: Values
Part 5: Consultation Part 11: Practices
Part 6: Branding Part 12: People

The four overlapping circles at the center of the model represent the best opportunities for employee communication to affect an organization on a day-to-day… Read More »

The promise of social media runs headlong into viral disaster hoaxes

This image of a shark swimming on a flooded Houston freeway is fakeOne of the first things I read this morning was a Facebook post from Peter Shankman. Peter shared three days’ worth of posts—September 11-13, 2001—from a mailing list on which he was active, hosted by the World Wide Web Artist’s Consortium. As Peter tells it, “The early morning hours of the list centered around the mundane, but quickly became hyperfocused on one obvious news story. As someone who was on a plane that day, I got my first bits of information from the list, transmitting back whenever I could, as well.”

I spent a fair amount of time reading the posts. The footage news organizations share of that terrible day doesn’t capture… Read More »

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