FIR Speakers and Speeches: Neville Hobson on Reputation Management at Internet Speed

On April 26, 2012, FIR co-host Neville Hobson gave a keynote presentation at this year’s annual conference of the Public Relations Institute of Ireland (PRII) in Dublin. The overall conference theme was Reputation Management in the Age of Digital.

Could we genuinely have foreseen the extent to which technological innovations would have disrupted our way of working? asked the PRII. How social and digital media, in particular, would have given rise to consumer power and citizen journalism? Or that we would face unprecedented competition from a new wave of competitors?

These are powerful themes that were touched in every presentation… Read More »

Taking the “second screen” beyond television

The “second screen” is gaining momentum.

Watching television, once the epitome of passive media consumption, has become an interactive activity. Instead of sinking deeper and deeper into the sofa, people are sitting forward, smartphone or tablet in hand, finding engaging content related to what they’re watching and conversing with other fans of the same show.

This week and next, the producers of the ABC series Revenge are planning a to entice people to watch the last to episodes of the season when they are aired, rather than catching it later on DVR or online, by offering a stream of activities that will be made available through the… Read More »

The Hobson & Holtz Report - Podcast #651: May 14, 2012

Content summary: FIR interview with Grantoo co-founder and CEO Dimitri Sillam is up. The Speakers & Speeches file from Neville’s talk in Dublin is coming this week. Neville recounts the talk he and Philip Sheldrake gave at the Wikimedia UK Annual General Meeting over the weekend. A discount code is available for FIR listeners interested in attending Like Minds Exeter 2012.  News That Fits: brand humanization is not a social media fad; Ragan Communications promo; the rise of social influence marketing with Klout and PeerIndex; listener comments discussion; CustomScoop’s Media Monitoring Minute; Dan York’s report addresses audio apps… Read More »

Research is at the heart of successful social media training

This is the third installment in a series on social media training

The best social media training effort is one that has been tailored to your organization’s requirements. Off-the-shelf training programs may cover the basics, but the basics will get you only so far. The payoff can be huge if you invest the time and effort to get the information you need to make sure your training addresses the unique circumstances of your company—and every company has unique circumstances!

That’s why research is the most important phase of the training development process.

What you need to know

Everything from the content of your training to the… Read More »

The need to be vigilant with contractors isn’t unique to social media

Every now and then I read or hear something that leaves me shaking my head in dismay. That happened today when reading a piece on Search Engine Watch titled, Top 5 Reasons Why SMBs Should Fear Social Media.

Aside from the link-bait headline, it was the last item that led to my dismay. Under the label, “Advertising, Marketing & Public Relations Agencies That Have Hung a Social Media Shingle,” author Tim Judd writes…

It doesn’t mean they understand content that engages, promotes, or converts prospects to customers. “There are very few experts in social media,” (Killer Facebook Ads author Marty) Weintraub said. “It takes a lot of…

Read More »

FIR Interview: Grantoo co-founder and CEO Dimitri Sillam

Student loan debt in the U.S. has reached $1 trillion. Charitable organizations are suffering, but young cash-strapped students haven’t developed a giving habit. Organizations invest considerable sums in corporate social responsibility initiatives for which they get little recognition. Companies want to grow their levels of engagement with important young-adult audiences but struggle for relevance. Wouldn’t it be awesome if all of these issues could be addressed with a casual social game?

In fact, they have. In this FIR Interview, FIR co-hosts Neville Hobson and Shel Holtz speak with Dimitri Sillam, co-founder and CEO of Grantoo,… Read More »

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