Friday Wrap #97: Trading your legal rights for likes, CAPTCHA’s failings, Facebook algorithm change

Friday Wrap #97The Friday Wrap is a summary of posts and articles from the past week that didn’t get the big headlines (like the tale of US Airways’ pornographic tweet and the employee who sent it who wasn’t fired). These are reports and studies that may have skipped by under your radar, yet still could be useful or interesting to communicators and marketers. I collect the stories from which I assemble the Wrap at my link blog, which you’re welcome to follow at LinksFromShel.

News

Like a Facebook page, give up your rights—General Mills has revised the terms of service on its website. Now, according to the language, a customer that downloads a… Read More »

FIR Interview: JerryGarcia.com developers Mark Silverman and Amy Haiar from Critical Mass

JerryGarcia.com

The websites of most musicians adhere a highly predictable template. There’s a bio, a page hosting some music, another with photos and video, a tour schedule, and a merchandise store. In developing the recently launched Jerry Garcia website, the team at global digital agency Critical Mass were anxious not only to explode the traditional artist’s site, but to take the website experience to a whole new level.

The site is a wonderland of content for fans of the iconic Grateful Dead front man, as well as a place to share their own experiences and content, and connect with friends…all within the site without reliance on third-party… Read More »

The Hobson & Holtz Report - Podcast #751: April 14, 2014

The Hobson & Holtz ReportIntro: FIR Interview with Critical Mass coming, no reports this week from Dan York (get well soon, Dan!) or Michael Netzley;

Quick News: FTC investigation of Cole Haan offers insights into how to run a Pinterest contest, Staples wants to bring 3D printing to the masses, journalists are mining Whisper and other secret-sharing apps, report says 44% of Twitter accounts have never sent a tweet; Ragan promo;

News That Fits: A journalist’s jaundiced view of the value of PR highlights the good, the bad and the ugly; serious reading on the decline as the brain adapts to scanning: what does this means for communicators?; the Media Monitoring… Read More »

Friday Wrap #96: BBC pushes news via WhatsApp, the end of the strikethrough, Millennials trust UGC

Friday Wrap #96The Friday Wrap is your weekly source of curated news, research, reports and posts that may have slipped by unnoticed, but that could prove useful to communicators and marketers. I collect items that I consider including in the Wrap (as well as my podcast) at my link blog, Links From Shel, which you’re welcome to follow.

News

BBC dishes Indian election news via OTT apps—If you’re still wondering why Facebook dug deep to buy WhatsApp, consider this: The BBC is sending news about the elections in India to readers via both WhatsApp and WeChat. The “BBC News India” account on both over-the-top messaging services were crafted to share… Read More »

Employee activists are a good thing: one more reason to encourage workers to use social media

Employee activists onlineBack in December, when UPS’s Facebook page was the target of blistering comments from customers who didn’t get their deliveries by Christmas, many employees dove into the conversation, leaping to their employer’s defense. “I’m a driver,” wrote Larry Ledet, “Got off at 10:10 last night, 60hr weeks, I’m tired, Mother Nature, a booming economy and no one visiting malls any more cause this…no reason 4 anyone to be mad…Merry Christmas.” That was just one example.

Ledet was able to participate in the conversation without worrying about the effect on his employment because UPS has a clear social media policy that encourages employees to… Read More »

Chili’s controversy just one case of social media driving a brand to take a stand on a social issue

Chili'sLessons abound in the recent controversy surrounding restaurant chain Chili’s decision to cancel its autism-focused fundraiser. The controversy has emerged as one big cautionary tale with three key themes:

  • Companies need to perform due diligence before aligning with other organizations
  • Websites need to be reviewed regularly and revised based on the organization’s current reality
  • Since social media is emboldening (some might say forcing) organizations to take stands on issues, it is increasingly important for brands to understand the strength of its own market’s positions

The kerfuffle kicked off when Chili’s announced plans to donate… Read More »

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