FIR #171: Ice Cream for Breakfast

For Immediate Release

Cross-posted from the FIR Podcast Network.

Alabama Power communications strategist Ike Pigott joins host Shel Holtz to talk about the correct use—and abuse—of push notifications and alerts in mobile apps. Also in this week’s episode:

  • Inbox Infinity poses a dilemma for communicators trying to reach people via email
  • Senior citizens are far more likely than any other demographic to share fake news
  • Biometrics can predict a viral marketing campaign
  • Artificial Intelligence is all about the metaphor (and helped Unilever make ice cream for breakfast a thing)
  • VR’s buzz may have faded, but headsets in cars may change that
  • Stories… Read More »

FIR #170: How VR Can Improve Doctors’ Bedside Manner

For Immediate Release

Cross-posted from the FIR Podcast Network.

Liz Scherer joins FIR host Shel Holtz for a conversation about how Virtual Reality can create greater empathy among healthcare providers toward their patients and the role communicators must play. Also in this episode:

  • Messaging is poised to surpass social networks as a channel for people to connect with businesses
  • TikTok’s growth has been meteoric and brands are already making their presence felt
  • Media will use blockchain in a big way in 2019
  • The number of Amazon Alexa skills doubled during 2018
  • A new Google Snippet feature could damage your advertising results
  • A coalition is… Read More »

FIR #169: Story on Stories

For Immediate Release

Cross-posted from the FIR Podcast Network.

The final episode of 2018—and the end of our 14th consecutive year of podcasting—features two conversations: Frank Eliason joins host Shel Holtz to talk about customer retention vs. new-customer acquisition; then Mark Story (aptly) chats with Shel about the rise of Stories. Also in this episode:

  • Some businesspeople are defending Facebook
  • Journalists are ditching press releases (but that doesn’t mean PR people should)
  • More of the Internet is fake than you may have thought
  • Brands are finding ways to combat ad blockers
  • 2019 predictions from PR pros
  • Dan York’s Tech Report covers… Read More »

FIR #168: The Facebook Dilemma

For Immediate Release

Cross-posted from the FIR Podcast Network.

Neville Hobson joins Shel Holtz for the December installment of “The Hobson & Holtz Report.” The stories Neville and Shel covered include…

  • The passing of PR fixture Jack O’Dwyer
  • Marketers are turning their attention to messaging apps
  • Not everyone is free to leave Facebook, even if they want to
  • The death of keywords (or is it?) as audiences become key to targeting in search
  • Rising Instagram stars post fake sponsored posts to get brands’ attention
  • What we learned about GDPR in 2018
  • Research reveals how journalists can rebuild trust in media; could it work in business?
  •      … Read More »

FIR #167: Listmania

For Immediate Release

Cross-posted from the FIR Podcast Network.

Two conversations anchor this week’s podcast. Jen Phillips and Sherrilynne Starkie chat with host Shel Holtz about the real impact of fake news on public relations and what practitioners can do about it, and Sharon McIntosh and Shel riff on internal communication predictions for 2019. Also in this week’s episode:

  • FIR made three lists of must-listen podcasts in one week
  • Edelman’s Digital Trends 2019 is a long but important read
  • For the first time, social media is a bigger news source for Americans than print newspapers
  • There’s some fun to be had in an internal communication contest… Read More »

FIR #166: Algorithms Everywhere

For Immediate Release

Cross-posted from the FIR Podcast Network.

Futurum Research analyst (and frequent FIR contributor) Olivier Blanchard joins FIR host Shel Holtz to talk about Facebook’s role in the ongoing unrest in France. Also in this week’s episode:

  • Google will introduce Stories to its search engine results pages, which could have an impact on the future of content marketing
  • Any employee who goes above and beyond for a customer could wind up being the subject of a post that goes viral
  • The news on Google Assistant will be like having a personal news radio station in your pocket or on your counter
  • Americans still prefer to get their news on… Read More »

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