FIR Podcast #84: The O’Reilly (Social Media) Factor

For Immediate Release

Cross-posted from the FIR Podcast Network

Neville Hobson returns for the first episode of The Hobson & Holtz Report in 18 months. Today’s topics include…

  • Whether social media will be a factor in the snap election called for by UK Prime Minister Theresa May (as well as its role in the French election)
  • Social media evidently had a larger-than-apparent impact on advertisers that pulled their commercials from Fox News’s “O’Reilly Factor,” the cable news network’s biggest show
  • The Telegraph newspaper has launched a daily show specifically for the Google Home smart speaker/voice appliance
  • Facebook’s AR, VR, add hardware… Read More »

Mastodon: Here to stay or DOA?

MastodonThere is so much hyperventilating over Mastodon, the upstart social network du jour, that it’s easy to drop it into the same bucket as all the other presumed Twitter killers moldering in their digital graves.

Which is exactly what a lot of people are doing. Without even giving it a once-over, they remind their followers of Ello, Plurk, Jaiku, and the laundry list of other social hopefuls. And let’s not even start on the trash heap of Google’s varous attempts.

I’m not ready to proclaim Mastodon a keeper. Odds are, in five years when the next startup hits the scene, the doubters will ask us to remember Ello, Plurk, Jaiku, and Mastodon… Read More »

FIR Podcast #83: The Problem with Magical Thinking

For Immediate Release

Cross-posted from the FIR Podcast Network

Chris Abraham and Frank Eliason join Shel Holtz for this week’s episode, commenting on these stories…

  • United Airlines’ crisis drags on and on, aided by user-generated content, competitors piling on, and Saturday Night Live. Even Pepsi can’t escape the United kerfuffle.
  • Mastodon continues to grow and continues to earn scoffs from the been-there-done-that crowd. There are things about it that could, maybe, give it legs.
  • Twitter’s struggles haven’t abated, but what would it mean to PR if it went out of business?
  • Burger King tried some subversive advertising last week that hacked… Read More »

Friday Wrap #213: United fallout, BK audio experiment, social CEOs, audio branding, VR joy

Friday Wrap #213I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

News

SEC goes after fake news on financial sites—Articles that promote companies on financial websites for which the writers were paid by the companies they touted are the focus on a crackdown by the U.S. Securities and Exchange Commission (SEC). Reuters reports that 27 people and organizations, including a movie star, have been charged with “misleading investors into believing they were reading ‘independent unbiased analyses.’” The takeaway: The assault on fake news is coming… Read More »

FIR Podcast #82: The Ridicule Pepsi Generation

For Immediate Release

Cross-posted from the FIR Podcast Network

Lionel Menchaca and Ike Pigott join Shel Holtz for this week’s episode, commenting on these stories…

  • Pepsi was the subject of ridicule when the brand released a tone-deaf TV commercial accused of appropriating and minimizing the protest movements of Black Lives Matter and others. We talked about the commercial itself and the bigger issue how companies should approach their efforts to drive social change.
  • Facebook has released a free version of Workplace, its enterprise collaboration tool.
  • There has been more movement in the battle against fake news, including moves by Facebook and… Read More »

Friday Wrap #212: Workplace for free, introducing Mastodon, cyborgs at work, engagement efforts fail

Friday Wrap #212 I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

News

PepsiCo withdraws Kendall Jenner ad—PepsiCo’s record of living its values has been undermined by a tone-deaf commercial that critics have accused of appropriating a serious message from the Black Lives Matter group for the purpose of selling cans of soda. Even Dr. Martin Luther King’s daughter has expressed her displeasure, leading the company to withdraw the commercial. Some analysts speculate this ad misfire will have longer-lasting fallout than most and could hurt sales.… Read More »

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