A New Model for Employee Communciation, Part 6: Branding

A New Model for Employee Communication, Part 6: Branding

This is the latest installment in a series of posts exploring a new model of employee communication, one designed to deliver measurable results that demonstrate the impact on the organization in ways that matter to leaders. In this post, we continue examining the outer ring of the model with a look at consultation.

Revised Employee Communication Model


The series:
Part 1: Introduction
Part 2: Overview
Part 3: Alignment
Part 4: Listening
Part 5: Consultation

The outer ring of the model represents the work that employee communicators engage in every day; they are infused in all communications. Branding is the fourth outer ring segment. The kind of corporate… Read More »

FIR Podcast #97: Welcome to manhood, ma’am

For Immediate Release

Cross-posted from the FIR Podcast Network

Shonali Burke and Olivier Blanchard joined host Shel Holtz for conversations about these topics:

  • Gillette’s practice of mailing a razor to young men turning 18 to welcome them to manhood occasionally winds up sending the package to women and older men. Their responses on social media aren’t hurting the company a bit.
  • Marketers are embracing chatbots, a trend that will only continue to grow and evolve as AI and smart audio become more common.
  • Unconscious bias in the workplace can have an impact on productivity and innovation, among other things. If it’s unconscious, what can be done… Read More »

(Abbreviated) Friday Wrap #223: Amazon vs. the world, gender stereotyping standards, doing AMAs well

Friday Wrap #223I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

Data Journalism for Communicators

Data journalism is more than just a trend in the publishing world. Its momentum is crazy big with media outlets investing more and more into the practice of telling stories with numbers. The PR world has not caught on. There is potential in pitching data stories as well as producing our own data journalism to elevate our content marketing efforts. I’ll get you up to speed on data journalism in my July 27 webinar. Register

By the way, I recorded a… Read More »

A New Model for Employee Communication, Part 5: Consultation

A New Model for Employee Communication, Part 5: Consultation

This is the latest installment in a series of posts exploring a new model of employee communication, one designed to deliver measurable results that demonstrate the impact on the organization in ways that matter to leaders. In this post, we continue examining the outer ring of the model with a look at consultation.

Revised Employee Communication Model


The series:
Part 1: Introduction
Part 2: Overview
Part 3: Alignment
Part 4: Listening

The outer ring of the model represents the work that employee communicators engage in every day; they are infused in all communications. Consultation is the third outer ring segment. Most employee communication departments… Read More »

Employee vs. Internal Communication: Why I’m Bucking the Trend

Why I prefer

When I unveiled my new model for employee communication, I noted that I opt to refer to the function as “employee communication,” not the far more common “internal communication.” Ultimately, you can call it Earl for all I care as long as you do it well and deliver meaningful and measurable results. Some recent conversations calling my preference into question, though, have led me to explain myself.

That’s right. I’m going to Shelsplain.

“Internal communication” is the clear choice. A Google search finds 6.9 million “internal communication” results compared to 434,000 for “employee communication.” LinkedIn lists 1,720 “internal… Read More »

FIR Podcast #96: The Crisis That Keeps On Giving

For Immediate Release

Cross-posted from the FIR Podcast Network

In the July installment of The Hobson & Holtz Report, Neville and Shel talked about these topics:

  • A 15-year-old participating in a Work Experience program took over the Twitter account of the beleaguered Southern Rail in the U.K. The response was undoubtedly a welcome break for Southern Rail’s social media team, but what did it ultimately accomplish?
  • The online publication Quartz experiments with display-type ads in the text of stories that let users ask an Artificial Intelligence-based chatbot named Hugo for more information about just the stuff you’re interested in.
  • Will Artificial… Read More »

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