Is your site optimized for pinning?

The proliferation of Pinterest-like sites tells me that Pinterest has tapped into something basic, a desire to share images more easily and with more focused purpose than the traditional photo-sharing sites. Since Pinterest has become the social service du jour, a number of other sites that duplicate the fundamental idea—collections of large easy-to-share images—have sprung up.

I’m regularly directed to Gentlemint, described as “Pinterest for men,” despite the fact that a growing number of men now have a Pinterest presence. Chill is a video bookmarking site that lets you create pinboard-like views of the videos you want to share; a… Read More »

Work in PR? In Europe? This is THE 2012 social media conference for you

European conferences that focus on the role of social media in public relations aren’t terribly common and those that are scheduled tend to be pricey. The Social Media World Forum is coming up next month in London, but its focus is broader than public relations and a ticket for the entire event will set you back US $920. There’s a marketing-focused conference, M2C, in Hamburg next month; admission is over US $2,500.

If you’re based in Europe and work in PR or organizational communications, your best bet is likely to be the 2012 International Social Media & PR Summit, scheduled for April 11-12 at ING House—a pretty amazing looking… Read More »

The Hobson & Holtz Report - Podcast #639: February 20, 2012

Content summary: Next FIR Book Club with Katie Paine is this Friday Feb 24; Shel and Neville speaking at the Ragan PR Summit in Amsterdam in April; GaggleAmp update; News That Fits: is PR really getting it wrong as Forbes says?; Dan York reports on ebooks and more; Ragan promo; reflections on Social Media Week; listener comments; the Media Monitoring Minute with CustomScoop; CEO authenticity counts, and five “red flag” CEO phrases; Michael Netzley reports from Singapore on Social Media Week, Hong Kong University of Science and Technology launches a dedicated social media research center, and media news from China and India;… Read More »

Does every tactic need to be baked into a strategic marketing plan?

You can’t open your browser these days without being bombarded with posts about Pinterest, the social-visual-bookmarking-scrapbooking site. Still in invitation-only beta, Pinterest is attracting women in droves and driving more traffic to retail sites than Facebook. All this is driving bloggers to write posts with headlines like 8 ways to use Pinterest for nonprofits and Six steps to driving traffic from Pinterest.

(Think I’m overstating the case? Scroll through the 50 million-plus Google Blogsearch results for Pinterest.)

Inevitably, the naysayers have been close on the heels of the enthusiasts. Forrester analyst Darika Ahrens was… Read More »

FIR Book Review: 101 Social Media Tactics for Nonprofits, by Melanie Mathos and Chad Norman

101 Social Media Tactics for Nonprofits: A Field Guide, by Melanie Mathos and Chad Norman, is reviewed by FIR Book Review Editor Bob LeDrew. From the book description:

“101 Social Media Tactics for Nonprofits features 101 actionable tactics that nonprofits can start using today, and most of the featured resources are free. Broken down into five key areas, this unique guide explains the steps and tools needed to implement each tactic, and provides many real-life examples of how nonprofits are using the tactics. With this book as your guide, you’ll learn how leading nonprofit professionals around the world are leveraging social media… Read More »

Katie Paine is the guest at the next FIR Book Club

The next meeting of the FIR Book Club is on the calendar:

Friday, February 24
2 p.m. EST, 7 p.m. UK, 11 a.m. PDT

A half hour just wasn’t enough, so we’re switching from BlogTalk Radio to TalkShoe in order give FIR Book Review Editor Bob LeDrew adequate time to interview guest author Katie Paine and take all your questions and comments.

Order Katie’s book, Measure What Matters, so you can read it before the call! And give a listen to Bob’s FIR review of the book from last August.

Katie Delahaye Paine is the founder of KDPaine & Partners LLC and author of the recently released Measure What Matters, Online Tools for Understanding… Read More »

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