The Friday Wrap is my weekly review of news items and posts that caught my attention. It’s not a look at the big digital and social news of the week; I figure you’ve already seen that stuff elsewhere. As I see these items, I save them to my Tumblr link blog; on Friday morning, I choose from the collection the items that appear here. Please feel free to follow the blog to stay on top of all these items I believe are useful for communicators to know.
Above the fold
Content marketers trying to reach the increasingly influential and valuable millennial market, listen up: people born between 1977 and 1997 trust user-generated content 50% Read More »
I am officially sick of the silo metaphor and wish it would die.
Everywhere you turn, people talk about tearing down silos, busting silos and smashing silos. Ask a farmer about that, and he’ll doubtless tell you that if you smash his silos, all the grain will fall out.
The idea of silos in organizations is meant to conjure an image of employees isolated from one another, just as different types of grains are isolated in their silos. Organizational change thought leader John Kotter ticks off the consequences of allowing silos to form: Trust is destroyed, communications are stymied, and the organization grows complacent. Nobody wants Read More »
Intro: Dan and Neville got together in London on Friday night for a chat, recorded and posted as an FIR Interview;
Quick News: Omnicom buys into Instagram paid ad program for $100 million, Greenpeace accuses P&G of organgutan-habitat destruction, the Church of England follows Sweden Twitter example, why Digg and not Reddit is a must-read for PR pros; Ragan promo;
News That Fits: Getty Images opens up library of 35 million images for free sharing; Michael Netzley’s Asia Report: social media and the missing Malaysian airliner, Tencent’s WeChat makes a bold move into e-commerce, and more; social visual tools are headed to the Read More »
FIR correspondent Dan York spent the past week in London at IETF 89, the conference of the Internet Engineering Task Force (IETF), in his capacity as senior content strategist at the Internet Society.
The IETF is a large open international community of network designers, operators, vendors, and researchers concerned with the evolution of internet architecture and the smooth operation of the internet.
You didn’t offer a whisper of protest to the new format for the summary of stories and posts from around the Web, so I’m sticking with it. By the way, I’m writing from a hotel room in Los Angeles—my hometown—where I’m speaking at the Global Intranet Forum. You’re welcome to follow my link blog, where I collect the items from which I draw material for the Wrap, as well as for my podcast, For Immediate Release.
Apple, notoriously absent from social media when it comes to hardware, has launched into social media in an unlikely place. The Tumblr blog at isee5c.tumblr.com is dedicated to the lower-cost, multi-color iPhone. The Read More »
Anything that takes root on the Web eventually finds its way into the enterprise. Social visual communication has exploded in the last few years with the success of Instagram, Pinterest and other tools, along with the surge in photo sharing via Facebook and other social networks. Creative internal communicators found ways to take advantage of these external resources for internal purposes, but how long would it take before tools designed for employee-to-employee photo sharing emerged?