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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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Snap Shots: mouseover widgets

I tried Snap.com on this blog for a week or so and asked readers to give me feedback. I got one comment supporting the tool; all the rest hated it. They didn’t just dislike it or prefer my blog without it. They loathed it.

So I was skeptical when I read that Snap.com had introduced SnapShots, which turns links into widgets. They still work with mouseovers, but an icon indicates that a mouseover is available, making them easy to avoid. (The regular Snap.com feature produced a pop-up whenever you moused over any link, which is what drove people crazy.)

SnapShots provides live data from a website, which means you can consume anything from a YouTube video to a stock chart from directly within the pop-up. Since you can indicate that a pop-up is available—and restrict their use to only those links you want, rather than have every link pop up a window—it seems to be a far more useful feature.

There are eight SnapShot modules available right now, with more added regularly—one was just recently introduced that offers Reuters company news articles that delivers Reuters content about your publicly traded company. Others include summaries of Wikipedia entries (sort of an on-demand glossary), stock charts, YouTube videos, photo albums, Amazon.com product listings, and MP3 files.

Here are two examples, one of a a Youtube video showing one of the prototypes from the recently launched Coca-Cola Virtual Thirst desighn competition, the other a Wikipedia definition of “podcasting.”

Some additional coverage of Snapshots is here.

04/20/07 | 2 Comments | Snap Shots: mouseover widgets

Comments
  • 1.Oooh, these are nice, Shel. I actually have been using Snap on my Bryper.com blog for a couple of months and haven't had any complaints (come to think of it, I haven't had any comments about it ... hope people are still reading!). It is a bit buggy, though.

    But SnapShots looks very cool. Will probably have to give them a try, too.

    Bryan Person, Bryper.com | April 2007 | Boston

  • 2.Shel,

    Thanks again for re-evaluating Snap and our Snap Shots. I think they improve the usefulness and utility of the product offering considerably further.

    I am also a fan of CRAYON and would love to start a dialog w/ you on how Snap and CRAYON may craft a relationship...

    Best regards,
    Jason Fields.
    Product Evangelist, Emerging Technology
    http://www.snap.com

    Jason Fields | April 2007 | Pasadena, CA

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