Believe it or not, Bittorent accounts for about 35% of all Internet traffic. The free technology makes it possible to share large video files quickly by engaging all the various people who obtain the file in the process of distributing it. Anybody who has ever retrieved a large media file using Bittorrent will attest to the remarkable speed with which the file downloaded.

The problem with Bittorrent is that it’s a relatively new technology developed by a hobbyist with no commercialization. In other words, it’s complex. Finding a good client is one problem; finding torrents to download is another. A non-profit organization called Downhill Battle aims to change that with a product it calls Blog Torrent. Upload a large video file to your server quickly and easily, then list it on your site and anybody can grab it using Bittorrent even if they don’t know what it is. The torrents work with RSS, so new files can be grabbed automatically if you subscribe to the feed.

Downhill Battle is on a mission. According to their Web site, they are “working to end the major label monopoly and build a better, fairer music industry.” But Blog Torrent—at least according to the site’s promotional material—isn’t aimed a distribution of copyrighted materials:

Making it easy to blog large video files means that people can share their home movies the same way they share their photos or writings. It lets people create vast networks of truly peer-to-peer video content—video that was made by individuals and shared with individuals, no bandwidth budget or distribution deal needed. Does this mean that we can do for television what blogs have done for news? Let’s find out…

Of course, the logical evolution is the inclusion of torrent videos on existing blogs. From a PR standpoint, the notion of offering RSS feeds of analyst calls, executive speeches and other corporate content is a no-brainer, given the technology to make it cheap and easy on both the sender and receiver ends. It’ll be interesting to see in Blog Torrent takes off.

If it does, it won’t be overnight. The product is still in development (the site seeks contributions; they are a non-profit, after all) and “This is our preview release and it has a lot of bugs and rough edges…but we’re smoothing them out for the next version, so stay tuned.”