There’s little doubt that RSS feeds are superior to e-mail newsletters, if only because you can’t get spammed by RSS. But RSS feeds are just mass blasts of a single file. One of the advantages of e-mail is the integration of the message with personalized information. According to a story in SearchCRM.com, that’s about to change.

Startup SodaMail.com plans to introduce integration between RSS feeds and a personal database. For example, according to the article, “the service could take a feed from the Web-based DVD service Netflix, alert users when a change has been made to their account, coordinate it with their personal calendar and send them a text message.” The article includes an interview with 1-to-1 Marketing honcho Don Peppers, who touts the inevitable 1-to-1 applications of RSS.