Posted on January 22, 2007 4:44 pm by Shel Holtz | Blogging | Media | Social Media
Edelman has released the results of its eight annual Trust Barometer. The announcement was made using a traditional news release and a social media release.
The social media release is not in and of itself a part of the conversation, but rather is fodder for the conversation packaged in a way that is readily usable by those so engaged. Because…
Posted on January 21, 2007 7:49 pm by Shel Holtz | Blogging | Media | PR | Social Media
Frankly, I thought the “press-release-is-dead” meme was over a year or so ago after the delightful Amy Gahran and I engaged in some friendly disagreement about it. What goes around, I suppose, comes around.
Stowe Boyd and I will have to agree to disagree. And he’s welcome to think I don’t “get it” (a phrase, by the way, I despise as much as Stowe dislikes “audience” and…
Posted on January 21, 2007 11:39 am by Shel Holtz | Blogging | Media | PR | Social Media
Warning! Long post follows.
For me, one of the great frustrations of working in the PR profession is the number of people who think they understand it without the benefit of any background in it. Public relations is a field in which scholars devote their lives to researching models and theories. You can earn a doctorate in PR. The field of…
Posted on January 16, 2007 7:45 pm by Shel Holtz | Blogging | Media | PR | Social Media
I’m not sure what to make of the announcement that PR Newswire press releases will now include a Technorati button.
On the one hand, it’s great that one of the giants of news release distribution services is expanding the scope of its social media integration (PR Newswire is among several such services that, for instance, offer a del.icio.us button). On the other hand, I’m…
Posted on January 15, 2007 9:52 am by Shel Holtz | Second Life | Social Media
Whether the rules of any given social media space are written or unwritten, it is important for marketers and communicators entering these spaces to learn them. We at crayon learned the hard way when we claimed a “first” in Second Life, earning the wrath of the metaverse’s residents.
The Second Life Herald reports that Dell Computers seems to have managed to get around the…
Posted on January 5, 2007 3:55 pm by Shel Holtz | Marketing | Participatory Communication | Social Media | Social Networking | Wikis
Using a blog to share drafts of book chapters is getting to be less and less of a renegade approach to authoring. Shel Israel and Robert Scoble got a lot of attention for it with their Naked Conversations blog. Michael Hyatt, CEO of Thomas Nelson Publishers, has announced he’ll do it for his upcoming book.
It’s a great approach, of course, producing feedback…
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