Holtz Communications + Technology

First HP did it, now Cisco Systems has issued a Social Media Press Release. Not only is the release on the News@Cisco site, but it’s been distributed as a MarketWire press release (shown here picked up by CNN/Money—interestingly without the videos, but links to them instead).

This might just be an honest-to-goodness trend as large tech companies begin adopting the format!

Just to display…

When we talk about industries that haven’t yet figured out the social media space, the grocery business rarely finds its way into the discussion. The venerable U.S. grocery chain A&P may have changed that with one single remarkably stupid legal action.

Here’s the story: Two brothers—Mark and Matthew D’Avella—worked at an A&P in New Jersey (where their dad happens to manage the produce department). They’re also in…

From a business standpoint, one of the critical advantages social media bring to the table is the ability to tap into what important segments of the population are thinking. GM Vice Chairman Bob Lutz, for example, is on the record claiming that the Fastlane blog has provided him with better intelligence than any traditional form of market research.

So now comes…

KPMG isn’t the first big services firm to recognize the value social media brings to business, but when a company of KPMG’s stature steps up and says, “This is important,” it’s a big deal. Everyone who beats their heads against corporate walls trying to convince stubborn and uninitiated leaders to embrace social media now have something substantial to point to. “KPMG says it’s important? Well, hell,…

I’ve just finished creating a wiki for an upcoming unConference. It took all of about 10 minutes. The page that matters is the topic suggestion page, which (as on most unConference, barcamp, casecamp and podcamp wikis) will dictate the agenda as well as the people to lead the sessions.

More than 100 people are already registered for the unConference, which is different from…

UK agency

wire service WebIt PR has produced a video detailing the elements of its social media news release service and uploaded it to YouTube. The video gives credit to Tom Foremski’s post calling for the transition to the social media release as well as SHIFT Communications’ initial template. Webit PR’s Stephen Davies has blogged about the video. Nice work!