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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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New IBM group will focus on virtual worlds

Brian Kramer from McDonalds dropped me an email with link to a C|Net story about the seriousness with which IBM is taking Second Life and other metaverses. Next month, Big Blue will debut a special group assembled to address virtual worlds. IBM sees such worlds as EBO’s—emerging business opportunities—according to Irving Wladawsky-Berger, vice president of technical strategy and innovation.

Also, on Monday, IBM will open as many as a dozen new islands to join its existing in-world research center.

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