Posted on August 25, 2017 12:02 pm by Shel Holtz | Chatbots | Virtual and Augmented Reality | Content | Instagram | Advertising | Audio | Brands | Business | Crisis Communication | Facebook | Instant Messaging | Legal | Marketing | Media | Mobile | Podcasting | Politics | PR | Search | Social Media | Social networks | Twitter | Video
I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.
Aetna in crisis mode after mailing reveals customer HIV statuses—A routine mailing has Aetna doing damage control, with the plastic window on the envelope showing the patient’s name and address along with (in…
Posted on July 28, 2017 2:55 pm by Shel Holtz | Employee Engagement | Chatbots | Virtual and Augmented Reality | The Workplace Experience | Content | Instagram | Brands | Business | Ethics | Facebook | Marketing | Media | Mobile | PR | Research | Search | Social Media | Social networks | Transparency | Trust | Twitter | Video
I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.
Millennials favor companies with activist CEOs—I reported last week about the American Petroleum Institute’s advertising push to make the industry look cool to Millennials, whom oil and gas companies need to hire but who are…
Posted on June 30, 2017 11:05 am by Shel Holtz | Chatbots | Virtual and Augmented Reality | Content | Healthcare | Advertising | Audio | Brands | Business | Facebook | Intranets | Legal | Marketing | Measurement | Media | Mobile | Podcasting | Politics | PR | Research | Search | Social Media | Technology | Video
I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.
Voice search advertising is years away—Smart audio is upon us and its adoption is on a rapid pace (see “From the Blog” below). That presents challenges to both SEO and SEM, since rather than…
Posted on June 16, 2017 11:54 am by Shel Holtz | Chatbots | Virtual and Augmented Reality | Content | Instagram | Wearables | Advertising | Audio | Brands | Business | Crisis Communication | Facebook | Marketing | Media | Mobile | Podcasting | Politics | PR | Research | Search | Social Media | Twitter
The Wrap was MIA for the last two weeks due to business travel, so there’s a lot to catch up on. I’m also toying with a modified format, putting the stories I want to comment on at the top and sharing shorter items through the rest of the update. So let’s get to it, but not before I remind you that extract items…
Posted on April 7, 2017 2:10 pm by Shel Holtz | Employee Engagement | Chatbots | Virtual and Augmented Reality | The Workplace Experience | Content | Instagram | Advertising | Brands | Business | Facebook | Marketing | Measurement | Media | PR | Research | Search | Social Media | Technology | Trust | Twitter | Video
I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.
PepsiCo withdraws Kendall Jenner ad—PepsiCo’s record of living its values has been undermined by a tone-deaf commercial that critics have accused of appropriating a serious message from the Black Lives Matter group for the purpose…
Posted on March 12, 2017 12:15 pm by Shel Holtz | Chatbots | Content | Audio | Brands | Business | Ethics | Marketing | Search | Technology
A few nights ago, my wife asked me to bring her an apple. “There are Envies in the crisper in the refrigerator,” she told me.
“There are Honeycrisps in the bowl on the counter,” I said. I don’t put apples in the refrigerator because grocery stores don’t. But this entirely forgettable exchange led me to ask Google Assistant, “Should I be refrigerating apples?”
It was just a passing…
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