Findory uses a patent-pending technology to cull material based on your interests. The site also, interestingly, makes an API available so those who want to can create mashups and filters of Findory content. You tap into the API by setting up customized RSS feeds. “How about combining Amazon.com top selling products with recent news about each product? Popular products like Harry Potter or the new Coldplay album generate lots of buzz in news and blogs. Or, you could extract del.icio.us tags and feed them in to Findory personalized keyword queries to generate a mashup of recent news and tagged urls.”

So far, I like what I see. I doubt it will replace my news reader, where I can be sure to see the blogs and other resources that are important to me. But it could become an important supplement, directing me to content I might not otherwise find.