I try not to be judgmental about things I haven’t read or seen. But when the train is barreling down the track at 70 miles per hour, another train missed its switch and is on the same track moving in the opposite direction, a busload of schoolchildren is trapped on the tracks in between and somebody has pried the track loose in front of the bus, you just know disaster is imminent.

I’m certainly not alone in anticipating a train wreck should a proposed TV series purporting to provide an inside view of public relations takes to the airwaves next year. Among the Twittered responses when I tweeted a link to the news were:

“No. Just…no.”
“Oh dear.”
“Ugh.”
This is what it’s come to. YIKES.”
“Sign of the PR apocalypse?”
“Did you cringe? I cringed. Ewww. THAT would be horrid.”
“Dear God.
“Oh sweet lord.”
“This can’t end well.”

They’re all responding to the news that Kim Kardashian plans to assume a behind-the-camera role in a reality series that will follow “her pals” (as People magazine puts it), a couple PR guys from a bicoastal agency called Command Public Relations.

I just downloaded PRWeek‘s most recent list of the top 156 PR agencies by revenue, and Command Public Relations is nowhere to be found. Their website is a joke, a single page with a Flash file, an absurd audio clip that begins playing when the page opens, and virtually no information beyond this: “Established in 1999 by PR powerhouse Jonathan Cheban, Command Public Relations Inc. has developed national media campaigns for a wide range of lifestyle and entertainment clients—with a special focus on ‘media buzz.’” There are a couple phone numbers, and that’s it. No links. No “about” page. No list of areas of expertise. Nothing to give you the impression they have any interest in being taken seriously.

Note to agency leaders everywhere: Make sure you adjust your website to tout yourself as a “PR Powerhouse.” That’ll surely bring you more business.

The People article includes a photo of Cheban, Kardashian and Simon Huck, another one of what People called a “PR guru.”

The pilot has been produced, according to the article, and a cable network is interested.

I have to admit that I’ve read Kardashian’s name here and there but truly had no real idea who she was. Hell, I’m 55 years old and seriously out of the loop. My daughter would probably roll her eyes. I had to seek out more information when one reply to my tweet observed that Kim Kardashian “is to PR what reality TV is to reality.”

Seeing her defined in Wikipedia as a “celebutante” made me gag. Near as I can tell, she’s done a little TV acting, some modeling, posed nude in Playboy, did a stint on “Dancing with the Stars” and was involved in a sex tape scandal.

I think I would have preferred Ken Burns to produce a series on PR. Instead, as my friend a former client Tom Panelas noted in a tweet, “Now the world will learn that all we do is party and hobnob. The jig is up.”

Not that some people don’t already have this impression thanks, in part, to the atrocious portrayal of PR as a who-you-know-and-how-hard-you-party business by The New York Times.

But seriously. If these two guys, under the professional guidance of Kim Kardashian, are going to represent the face of PR to American TV viewers for an entire season, shouldn’t the real PR industry prepare to offer an alternative view. (And, by “alternative” I mean “accurate.”)

So here’s my call to action for IABC, PRSA and all the other organizations that represent tens of thousands of hard-working practitioners of public relations and communications.

Get together. Pool your resources. And produce a Web video documentary series that follows a mid-sized PR agency as it engages in its real work. (Top-of-my-head suggestions: SHIFT Communications, Voce Communications, Thornley-Fallis, Converseon, Dix & Eaton).

Or pick a different agency each week. Or have each episode focus on a different dimension of PR, like product PR, crisis communications, media relations, communication research, CSR, internal communications and so on. You could pick agencies of different sizes to highlight each discipline, including the big boys (Fleishman, H&K, Burson, Edelman), mid-sized, small and even independent practitioners.

The episodes don’t need to be long. But release them the morning after each episode of Kardashian’s show airs as a counterpoint to what is sure to be a whopping misrepresentation of the valued and valuable work communicators perform on behalf of their clients every day.

As a profession, though, we shouldn’t sit on the sidelines while Kim Kardashian, of all people, defines public relations for us.