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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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Mitch Joel has tagged me (and several others) after responding to a query from Kevin Behringer, author of the Fly-Over Marketing blog. Here’s Kevin’s question:

How do you manage it all?!?

You read a lot of books, blogs, etc. How do you record it all or track it to actually use it? One of the things I’m struggling with right now.”

The easy answer is that I don’t manage…

I’ve noted in a number of posts that the reason businesses should jump into Second Life is that the web at large is going to evolve into a 3D world. I’ve also noted that several business publications have made the same prediction. The current issue of BusinessWeek features a two-page spread on the subject. From BusinessWeek.

Second Life has had the 3D social…

P Q Media has released a study that suggests ad spending for RSS feeds, blogs, and podcasts will reach about $50 million this year. While that’s a fraction of a drop of the total spent on advertising, it does represent a nearly 150% increase over spending on these media last year. Most of the ad dollars are going to blogs, according to…

So your IT department is resisting blogs and wikis on the intranet? Maybe they’ll warm up to the idea if they derive some genuine value from these tools themselves. Nothing like enlightened self-interest to helpl clear a path. Linux Journal has a piece spelling out all the ways IT departments can benefit from blogs and wikis.

Speaking of wikis, Information Week talks…

A graphic designer has taken a stab at redesigning the spartan Google homepage. He explains his redesign in detail, and the result has its merits.

A column in the Online Journalism Review offers up six ways to improve Wikipedia.

Here’s breaking news: If somebody in your company puts something on a web page, it can be found by a search engine. Dell Computers was…

Wired magazine ponders whether Howard Stern might not have been better off switching to a podcast instead of satellite radio. After all, he said it wasn’t about the money, but rather the freedom to speak his mind. Of course, half a billion dollars is a pretty good incentive for going the second-best route.

What does the pharmaceutical industry need to do in…

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