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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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A PR branch in the OPML podcast directory

In a comment to a recent episode of For Immediate Release, Rob Safuto from Awakaned Voice wondered if we might contribute a PR branch to Dave Winer’s new directory of podcast OPML files. So I created one made up of podcasts I listen to. (You can see it in a human-readable format on my links page.)

The idea is simple and highlights the huge potential for OPML. I created the file and host it on my own server, but for most people, it’s just a matter of exporting your podcatcher subscription list as an OPML file. I notified Dave that it was available by entering the URL in a Yahoo! Groups message. Dave nested the link in the “New Branches” section; one of these days, as the directory grows, it’ll probably find itself into a “Business” branch. It’s a community method of building out a directory in which each individual manages his own piece. (The potential internally is equally compelling. Imagine employees managing lists of links based on their knowledge to create a company-wide knowledge directory.) The podcast listing is brand-spanking-new, so there’s not too much there yet, but it could serve as a companion to the OPML directory that Adam Curry has been maintaining at Indiepodder.org.

I mention all this as a prelude to a request. If you listen to PR and/or marketing podcasts, please check my list and let me know if I’m missing a good one you listen to. My goal is not to build a comprehensive list—you can get that at iTunes or Podcast Alley. My goal is to build a list of the best PR and marketing podcasts. Just drop a comment to this post if I’m missing one of value to you. Thanks!

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