Tomorrow at 11:30 EST, I’m presenting a 90-minute online workshop. This is for a marketing-focused group called “What’s Working Now.” I’d never heard of them before they contacted me about putting on a session for their customers, but it was an opportunity to spread the social media gospel a bit further and reach some folks to whom I’ve never spoken before.

The session title is dicey: “How to Profit from Social Media Marketing.” The point, of course, is that profit accrues from strong relationships built by real people behaving authentically, candidly, and transparently, one customer at a time. While a 90-minute teleseminar isn’t required to make that point, I’ll load it up with examples and case studies, along with supporting documentation and data—enough that participants should be able to take their first steps after listening in and posing their questions and issues. The price—$119—seems pretty reasonable, too.

We did a test run this morning. The group uses Citrix’s GoToWebinar, one of the simplest of all the webinar interfaces I’ve seen (and I’ve seen a few). One of the nicest things about GoToWebinar is that I can run the PowerPoint from my own PC, rather than having to use controls that manage a presentation uploaded to a more complex system. That’s particularly important, given my tendency to want to keep changing the presentation right up to the last possible second.

It should be fun.