When Google acquired Blogger, the search company implemented an internal blogging system. Employees found a variety of uses for the intranet blogs. They kept track of meeting notes, shared diagnostic information, traded bits of software code, and kept their colleagues up-to-date on their activities. The intranet blogs were so useful that one Google executive has indicated the company could sell tools and expertise to help other companies set up intranet blog systems.

According to a Compuerworld article, Google product manager Jason Goldman believes there’s a potential business opportunity for the company in intranet blogging, and Gartner analyst Allen Weiner agrees, noting, ““The mandate of IT organizations today is to do more with less, so the better they can communicate and share things, the more efficient their operations will be. There’s a huge benefit in blogging for companies implementing IT projects. It’s going to be a growing trend over the next couple of years.”