Holtz Communications + Technology

Online advertising is already on the increase, and blogs will be among the venues for advertising, according to an article in this week’s BusinessWeek.  The explosive growth of blogs—and the growing number of Internet users who read them (up to about 11%) has led Madison Avenue to pay more attention. But don’t expect the kind of advertising blitz that occurred when banner ads suddenly…

I was intrigued when I read Steve Rubel’s post on a New York Times op-ed piece by UCLA law professor Eugene Volokh. The op-ed, according to Rubel, advocates press protections for bloggers.

So I clicked on over and read the piece and came away wondering how Steve arrived at that conclusion. Fortunately, I wasn’t the only one to think that Volokh made a case…

As evidence that blogs are additive to the mix of communication channels, a Wall Street Journal article today notes that companies are monitoring blogs for buzz about thier companies and products, but only as part of the mix of all the various online channels. BuzzMetrics has assembled a panel of “word of mouth influencers” that includes bloggers alongside message board posters. Even…

After an absence of more than a month, IABC Chairman David Kistle has added a new post to his blog, promising that the blog isn’t DOA.

The dumbest idea of the week, according to Business 2.0, is a service called Print My Blog. The service will print your entire blog, from newest to oldest entry, in book form. Bloggers keep 75% of whatever they charge for the book after the first $4. Can’t you see these flying off the shelves?

Currently, if you post an item to your blog that quotes somebody else’s writing, you’re protected under federal statute if the person you quoted is found to have libeled another party. That could change if the California Supreme Court finds for the plaintiffs in the case of Bartlett v. Rosenthal. Ileana Rosenthal, writing in a Usenet newsgroup, quoted another post. The plaintiffs…