Thanks to PR Studies for a link to a member news item on the site of the International Communications Consultancy Organization, which reports on a multi-nation study that serves as “a barometer of the PR agency industry.”

According to the study, crisis management is offering agencies the greatest prospects for growth, the IT field has replaced health care as the leading growth sector, and business confidence is returning to the profession. PR trade associations from 20 countries took part in the study covering the second and third quarters of 2004.