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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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Blogs: Much ado about very little

Just posted to the Investor’s Business Daily site is Frank Barnako’s column (which I also get by e-mail) that hammers the impact of blogs. Barnako quotes Max Kalehoff, a spokesman for Web measurement company HitWise: “The audience reach of even the largest of the political blogs is tiny compared to other major political news sources,” he said, noting that traffic to WashingtonPost.com was 650 times higher than traffic to the most popular of political Weblogs.

HitWise’s rankings of half a dozen blogs tell a very quiet story. The most popular site, DailyKos.com, accounts for.0051 percent of Internet visits each day. (HitWise only reports the percentage of visits to sites/categories versus all Internet visits, or market share, Kalehoff said.) InstaPundit.com was second with .0027 percent. Even the profane and popular Wonkette.com, profiled in The New York Times, Time and the Washington Post, limps in with .0011 percent.

12/22/04 | 0 Comments | Blogs: Much ado about very little

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