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Shel Holtz
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The Hobson & Holtz Report - Podcast #225: March 22, 2007

Content summary: Another bumper listener episode; Lee Hopkins reports with advice on broadband for Irish listeners; Shel from Las Vegas on social media tools for recruiting; Google searches for European lobbyists; survey finds challenges for podcasters; product launches in Second Life from Calvin Klein and Reebok/Scarlett Johansson; when will the 1 billionth blog spam arrive?; Dan York reports from Cairo, Egypt; listeners’ comments discussion (including more broadband advice); Bumrush The Charts today; a music pitch from Ethereal; and more.

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Show notes for March 22, 2007

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 66-minute podcast recorded live from Wokingham, Berkshire, England, and almost live from Las Vegas, Nevada, USA.

Download the file here (MP3, 30.4MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Monday March 26…

03/22/07 | 1 Comment | The Hobson & Holtz Report - Podcast #225: March 22, 2007

Comments

  • 1.Regarding the Edison report on Podcast usage: I see this as a positive, having quoted similar statistics in our podcast last week. There, I compared an upward trend (though not yet a hockey stick) to the more lackluster numbers around RSS.

    The next paragraph has a blatant plug for a client, but bear with me, it's relevant.

    Podcasting as a concept is easier to grasp than RSS, and the only real barrier is making them easier to listen to. All the Joe and Josephine Six-packs out there need easy-to-use podcatchers in front of their faces. Veteran listeners might recall that I have a client, Podcast Ready, that is doing just that-- getting the podcatcher on devices so they can't avoid being exposed to podcasts. Podcast Ready is reporting a 91% software activation rate and a 40% subscriber rate from their factory-loaded podcatcher, myPodder. With 10 million Podcast Ready devices (from iRiver and Cowon, among other brands) shipping this year, we will exceed my pain threshold for on-the-fly math. But that's where the growth is, and no one has to sit any of these people down to explain what RSS means.

    Doug Haslam | March 2007 | Woburn, MA

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