Posted on December 18, 2008 6:35 pm by Shel Holtz | For Immediate Release
Content summary: Shel unwell so Neville solo; more panel members for FIR Live on BlogTalk Radio on Dec 19; upcoming FIR Interview with Michael Cherenson, PRSA chair; Dan York reports on social media in times of natural disaster with the example of PSNH; the Media Monitoring Minute with CustomScoop; News That Fits - the challenge to PR from TechCrunch with…
Posted on December 15, 2008 3:03 pm by Shel Holtz | For Immediate Release
Content summary: Two FIR Interviews posted, one more coming, FIR Live on Blogtalk Radio set for Dec 19; discussion: Chris Brogan’s Kmart/Izea sponsored post controversy; Michael Netzley reports on some of his latest research findings from the Digital Media Across Asia wiki; the Media Monitoring Minute with CustomScoop; News That Fits - finding social media engagement leaders, a challenge to Swisscom’s…
Posted on December 15, 2008 3:00 pm by Shel Holtz | Blogging | For Immediate Release
Corporate blogs rank at the bottom of the trust scale with only 16% of online US consumers who read them saying that they trust them.
That???s according to Time To Rethink Your Corporate Blogging Ideas, a new report from Forrester Research principal analyst and Groundswell co-author Josh Bernoff.
So if people don???t trust company blogs, what should you do about it?
If you…
Posted on December 11, 2008 5:35 pm by Shel Holtz | For Immediate Release
The Ford Motor Company is one of America???s iconic brand names recognized worldwide: one of the so-called ???Big Three??? US automakers ??? the other two being General Motors and Chrysler ??? all presently embroiled in US government actions to support the industry with a proposed $14 billion bailout, without which General Motors and Chrysler say they risk ruin with…
Posted on December 11, 2008 5:04 pm by Shel Holtz | For Immediate Release
Content summary: FIR Interview with Guillaume du Gardier, Ferrero, posted, two more interviews and book reviews coming; discussion: Forrester’s report on rethinking your corporate blogging ideas, which will be the focus in next FIR Live on BlogTalk Radio on Dec 19; Dan York reports on the value in social media to let you tell the story, video podcasting, recording remote video…
Posted on December 11, 2008 3:37 pm by Shel Holtz | For Immediate Release
Ferrero is one of the world’s largest chocolate producers, the owner of brands such as Ferrero Rocher chocolates, Nutella chocolate-hazelnut spread, Tic Tac mints and Kinder.
Like many consumer products companies, Ferrero has traditionally been a big spender on TV advertising in its various markets. The company is also moving its marketing footprint onto the web: last month, for instance, the company
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