Posted on January 22, 2010 5:59 pm by Shel Holtz | For Immediate Release
Scott & White, a hospital network in the Central Texas city of Temple, had only recently launched its social media strategy when it became one of the main hospitals to which victims of the Fort Hood shooting were taken for treatment. Those social media channels—implemented in large part to create greater connections between the hospital network and the local community—became the central means…
Posted on January 21, 2010 3:30 pm by Shel Holtz | For Immediate Release
Content summary: Congrats to Jeremy Wright who’s joined Thornley Fallis in Toronto; FIR Live on Saturday: Valeria Maltoni joins the panel; Scott and White FIR Interview on Friday; FIR Interview with a special guest coming on Monday; Dan York reports from ITExpo in Miami on Facebook, curation, Google Docs, and more; the Media Monitoring Minute with CustomScoop, which prompts a discussion on…
Posted on January 18, 2010 2:49 pm by Shel Holtz | For Immediate Release
Content summary: FIR Live on Blogtalk Radio on Jan 23; upcoming FIR Interview; Michael Netzley in Singapore in conversation with Kaiser Kuo in Beijing about Google and China; the Media Monitoring Minute with CustomScoop; News That Fits: consumer sites shift from websites and microsites to social media, businesses need to formalize their social media policies says Cisco study; listener comments…
Posted on January 18, 2010 2:49 pm by Shel Holtz | For Immediate Release
Is marketing part of PR? Or is it the other way around? Where does government relations fit? While the structuring of communications functions in organizations may sound mundane, it’s a topic that actually inspires considerable passion among communicators. We’re putting together a top-notch panel for this discussion. Confirmed so far are Mitch Joel, president of TwistImage, a digital marketing agency based in…
Posted on January 14, 2010 4:56 am by Shel Holtz | For Immediate Release
Content summary: It’s just Shel today, thanks to travel schedules and time zone issues; Neville’s interview with Scott Monty and Paul Thomas from Ford Motor Company is up; FIR Live is still happening on January 23; Dan York’s Report; the Media Monitoring Minute from CustomScoop; News That Fits: a new surge of news reports about Twitter is prompted by the Haiti earthquake, Tom…
Posted on January 13, 2010 2:38 pm by Shel Holtz | For Immediate Release
One of the US ???Big Three??? automakers, the Ford Motor Company is recognized in the broad marketing community as a pioneer in using social media effectively as part of its strategic and product-supporting communication activities that directly support the company???s business objectives.
In the United States in particular, Ford has embraced social media tools such as Facebook, Twitter and blogs…
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