Posted on May 2, 2011 10:34 am by Shel Holtz | For Immediate Release
Content summary: Today’s news topics dominated by the killing of Osama bin Laden; vote for FIR on Podcast Alley; FIR Book Review posted: Social Location Marketing by Simon Salt; recording of FIR Live #22 posted; Pollstream poll results and new poll; IABC’s Handbook of Organizational Communication 2nd edition is out; Shel and Neville recording IABC World Conference podcasts; listener comments discussion; Ragan…
Posted on May 1, 2011 8:13 am by Shel Holtz | For Immediate Release | Measurement
If communicators have a common struggle when it comes to social media, it’s measurement and the analytics that serve as the foundation for measurement efforts. FIR Live #22 takes a deep dive into social media analytics with a top-flight panel of experts: Katie Paine, Chuck Hemann, Aaron Weber and Ken Burbary.
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Posted on May 1, 2011 5:58 am by Shel Holtz | Books | For Immediate Release
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Social Location Marketing, by Simon Salt.
FIR Book Review editor Bob LeDrew reviews Simon Salt’s “Social Location Marketing: Outshining Your Competitors on Foursquare, Gowalla, Yelp & Other Location Sharing Sites.” Salt works with large brands and international PR companies through his own marketing communications firm, whose client list includes Fortune® 500 companies. Before starting his firm, he participated in three successful…
Posted on April 25, 2011 10:37 am by Shel Holtz | For Immediate Release
Content summary: Three FIR interviews posted: Lynnette Young on Blogworld’s podcast pavilion, Sean Duffy on WeFeedback.org and social media, and Philip Sheldrake on The Business of Influence; FIR Live panel on Saturday April 30 discusses social media analytics; listener comments discussion; Ragan promo; News That Fits: insurance for the risks of Twitter and Facebook, Michael Netzley reports from Singapore on talent…
Posted on April 25, 2011 9:31 am by Shel Holtz | For Immediate Release
The Business of Influence by Philip Sheldrake provides answers to the pressing questions facing everyone in business in this digital age. Full of perceptive thought leadership, this book offers a framework to help shape an organization’s structural and cultural design.
This framework, the Influence Scorecard, builds on the Balanced Scorecard and similar business performance management approaches.
"Today, every organization is in the influence…
Posted on April 22, 2011 8:09 am by Shel Holtz | For Immediate Release
WeFeedback is a social media initiative of the United Nations World Food Programme (WFP), the world’s largest humanitarian organization. Each year, WFP brings food to millions of people so they can move on with their lives, receive an education, find employment and create a better life for their families.
In this FIR Interview, Philip Young, Senior Lecturer in Public Relations at the…
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