Holtz Communications + Technology

The February installment of The Hobson & Holtz Report includes reports on these stories:

• Can anyone moderate podcasts the way we expect Facebook and Twitter to moderate content?
• How communicators can make a difference when IT introduces new software or systems
• There’s a right way and a wrong way to engage in newsjacking
• Can “branter” build long-term brand value (and what the hell is it,…

The January installment of The Hobson & Holtz Report—which marks the beginning of the 17th year of FIR—includes reports on these stories:

• The 2021 Edelman Trust Barometer is one of the bleakest yet
• Communications and the U.S. presidential transition
• Business, communication, and the insurrectionist attack on the U.S. Capitol
• The future of misinformation
• Why CEOs Need to Amp Up Their Social Media…

The December installment of the Hobson & Holtz Report includes reports on these stories:

• Twitter’s plans to relaunch verification and what’s next
• Clubhouse is poised to become a major social media platform (if Twitter Spaces doesn’t squash it like a bug)
• How a company should say, “We’re sorry”
• Walmart and others expand their employee advocacy programs while Sherwin Williams fires the only employee engaged in it on their…

The November installment of the Hobson & Holtz Report includes reports on these stories:

• A spoof airline fooled a lot of people. Experts say it had some good ideas.
• A look at some technological behaviors adopted during the pandemic but that are likely to outlast it.
• Twitter is the source of some remarkable PR pitch fails.
• Digital-only financial services startups are…

The October 2020 episode of The Hobson and Holtz Report features Neville and Shel discussing…

• A look at how employees are handling life in the pandemic and what companies can do to help
• Techlash hasn’t gone anywhere, but it has fragmented
• Journalists need training on advanced verification techniques to curb disinformation
• Sonic logos and other company-used audio needs to change to…

The September 2020 episode of The Hobson and Holtz Report features Neville and Shel discussing…

• The new crisis PR: What companies should do when they’re “cancelled”
• Twitter’s plans to motivate users to “read before you retweet”
• How COVID-19 has changed the way we write content (and engage with video and social media)
• The arrival of the NHS contact-tracing app gives a big boost to QR codes
• Your…