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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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Content summary: AOL Journals update, a cheat sheet lets customers circumvent your IVR system, an ex-Googler starts a blog, replacing press releases with blogs, the future of newspapers, Steve Rubel’s high-level discussion on TheNewPR, an open-source marketing example, listener comments, and more.

Show notes for November 28, 2005

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Welcome to For Immediate Release: The Hobson & Holtz Report, an 61-minute podcast recorded live from…

Content summary: The Washington Post offers content mashups, IBM lets employees podcast internally, recording with Waxmail, our review of Naked Conversations, Richard Edelman’s post on PR’s readiness for discontinuous change, it’s time for annual predictions, pro- and anti-IKEA websites, Amazon’s new product wikis, character blogs, a report froom Dan York, why CEOs don’t blog, listener comments, and more.

Show notes for November 24, 2005

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Welcome to For…

In this edition of For Immediate Release book reviews, Neville and Shel discuss “Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers,” the new book on blogging and businesses by Robert Scoble and Shel Israel, to be published in January 2006.

The Book:

“With a foreword by Tom Peters, author of such business bibles as ‘In Search…

Content summary: Show 100 wish; The Sunderland experience; listeners’ comments; new free RSS and wiki tools; angry AOL bloggers push boycotts; blocking bots from stealing content; Google’s new head of communications in Europe and other developments; Eric Schwartzman’s Spinfluencer report; join the FIR community; upcoming interviews and book reviews; and more.

Show notes for November 21, 2005

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Welcome to For Immediate Release: The Hobson & Holtz…

Content summary: Listeners’ comments (the FIR comment line; FIR RSS feeds; Shel’s website calendar; group vs. individual blogs; blogs and podcasts as conversation; the appropriateness of blogs as part of integrated marketing programs, Poynter’s E-Media Tidbits blog); Neville’s trip to the University of Sunderland, FIR has a Frappr map, more on Waxmail, Heather Green’s new podcast, an update on Typepad’s service levels, Krause Taylor Associates…

Content summary: Listeners’ comments (Blue Boxes and phone phreaks; the music industry and podsafe music; recommended IT Conversations interview; Daily Telegraph starts podcasting; more on the anti-blog backlash; regulating American political blogs); Wikipedia defends itself; report from the Portable Media Expo; most powerful women bloggers list includes a man; Podcaster News launches; My Syndicaat RSS engine debuts; Lee Hopkins’ Report; blogger relations and public…

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