Posted on July 17, 2006 1:23 pm by Shel Holtz | For Immediate Release
Content summary: First podcast for the Social Media Club; suggestions on show length and an experiment; International Herald Tribune podcasts; Charmin’s rude UK viral campaign; American Management Association’s email, IM and blog survey only looks at the dark side; WSUN Technologies’ bold response to blog copyright infringements; David Phillips reports on Second Life now; PR grassroots anti-astroturfing campaign launched; listeners’ comments discussion; FIR Frappr…
Posted on July 14, 2006 2:19 pm by Shel Holtz | For Immediate Release | Media | Participatory Communication | Podcasting
A few weeks back, I joined a Google Groups list of communicators interested in participating in a discussion about the evolution of the new-media press release. That list is up to about 50 participants, but there hasn’t been much activity lately. I was delighted to get a call a few days back from Chris Heuer, who invited me to participate in an…
Posted on July 13, 2006 2:11 pm by Shel Holtz | For Immediate Release
Content summary: New FIR interview; MyChingo on FIR site; updates: Jupiter Research and the bloggers, reactions to Dell’s blog; PR Newswire launches podcasts; Dan York reports; capture the conversation; David Phillips reports; listeners’ comments discussion; the music; and more.
Show notes for July 13, 2006
Welcome to For Immediate Release: The Hobson & Holtz Report, a 93-minute podcast recorded live from Concord, Callifornia, USA, and…
Posted on July 11, 2006 2:27 pm by Shel Holtz | For Immediate Release | Measurement
In this edition of For Immediate Release podcast interviews, Neville and Shel enjoyed a 37-minute conversation with Max Kalehoff, Vice President of Marketing at Neilsen Buzzmetrics, a company which tracks, analyzes and measures online consumer-generated media and word of mouth. Our conversation ranges across a broad spectrum of topics including marketing metrics, measurement, opportunities and challenges for marketers, what works and how,…
Posted on July 10, 2006 1:40 pm by Shel Holtz | For Immediate Release
Content summary: Dell launches blog; is Second Life worth the time?; community-building at Blubrry; the future for Rocketboom and Amanda Congdon; Speedo starts podcasting; My Space pushes public service volunteerism; listeners’ comments discussion; the music; and more.
Show notes for July 10, 2006
Welcome to For Immediate Release: The Hobson & Holtz Report, an 88-minute podcast recorded live from Amsterdam, The Netherlands, and Concord,…
Posted on July 6, 2006 12:39 pm by Shel Holtz | For Immediate Release
Content summary: Eric Schwartzman is guest co-host; Amanda Congdon departs Rocketboom; Gawker Media lays off staff and closes two blogs; a report from Dan York; the impact of customer service complaints on blogs; a report from Neville Hobson; listener comments; the music; and more.
Show notes for July 6, 2006
Welcome to For Immediate Release: The Hobson & Holtz Report, a 93-minute podcast…
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