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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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Cut from FIR #267: A study on the impact of social media on tech reporters’ practices.

download For Immediate Release podcast

Download the file here (MP3, 1.08 MB), or sign up for the RSS feed to get this cut segment and all future ones automatically. Length: 2:22

Content summary: Podcast Awards 2007 winners announced; Dan York reports on social network portability, Tris Hussey’s Mediasphere podcast, data sharing summit, IABC Heritage Region conference; the Media Monitoring Minute with CustomScoop; US report refutes claims of social networking dangers; editing Wikipedia, and WikiScanner; Royal Liverpool Philharmonic Orchestra to stage concert in Second Life; university emergency broadcast system sends text messages to…

Content summary: Recording with Callburner; Joseph Jaffe’s new marketing experiment; the Media Monitoring Minute with CustomScoop; newspapers easier to read online: survey; forcing health on employees; UK print media ‘not dead’; Apple introduces widgets; company bloggers can help put out fires; the growth of Twitter (and Facebook) spam; report from Sallie Goetsch; listeners’ comments discussion; news about next Thursday’s show; the music; and more.

[Messages…

Content summary: Shel’s in Denver; new FIR interview posted; two upcoming interviews; the Media Monitoring Minute with CustomScoop; My Ragan TV launches; how will niche social networks develop?; add your comments to Google News: editorializing the news?; Facebook responds: advertisers can opt out; David Meerman Scott’s Gobbledygook Manifesto; record Skype calls with Callburner; Dan York’s non-shiny-object look at the podcasting book, Facebook…

In this age of transparency, it’s harder than ever for brands to defend themselves. What companies can do is employ defensive branding techniques to defend and protect themselves in times of crisis.

As a prelude to Defensive Branding 101: Troubleshooting Your Brand in the Age of Consumer Control, a free webinar from Nielsen BuzzMetrics on August 10, Neville Hobson and Shel Holtz

Two FIR cuts from FIR #264 today to keep the show close to an hour:

Priorities for PR Research

Download the file here (MP3, 1.76 MB), or sign up for the RSS feed to get this cut segment and all future ones automatically. Length: 3:47

A labor union for bloggers

Download the file here (MP3, 1.04 MB), or sign up for the RSS feed

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