Posted on March 18, 2008 8:58 am by Shel Holtz | For Immediate Release
Is public relations two-way? In a blog post, Forrester Research’s Josh Bernoff suggested both advertising and PR are one-way, rendering them inappropriate for the management of social media in an organization. Yet public relations students routinely learn that their chosen career involves building and maintaining relationships between an organization and its publics. Blasting press releases: one-way. Negotiating with activist groups: two-way. In…
Posted on March 18, 2008 8:48 am by Shel Holtz | For Immediate Release
The EuroBlog 2008 conference took place in Brussels, Belgium, last week. Described as an event focused on “Social media and the future of PR: New ideas, new research, new business,” the two-day event brought together over 100 people from the academic and practitioner worlds from across Europe and the USA.
In this first FIR Video Interview, Neville Hobson talked briefly with Rick Murray,…
Posted on March 17, 2008 2:48 pm by Shel Holtz | For Immediate Release
Content summary: Next FIR Live on BlogTalk Radio on March 22; first FIR video interview to be posted; initial impressions of EuroBlog 2008; the Media Monitoring Minute with CustomScoop; changes at the top in Linden Lab herald next stage of development for Second Life; Gartner recommends employee access to social networks; Deloitte says US presidential campaigns are harbinger of business…
Posted on March 14, 2008 11:21 am by Shel Holtz | For Immediate Release
CNW Group—formerly Canada News Wire—has launched Access CNW, a web-based service that puts press release distribution into the hands of clients. The service includes a number of features in common with the social media release, including multimedia, RSS, and tags (employing NewsML and NewsReleaseML). In this FIR Interview, Shel Holtz talked with CNW Group’s Melanie Kurzuk, Senior Vice President of the firm’s News and…
Posted on March 13, 2008 6:53 pm by Shel Holtz | For Immediate Release
Content summary: A topic for the next call-in show; CNW Group interview coming; Ragan to exand unconference program; Media Monitoring Minute; Dan York’s report; Neville and David Phillips under the English Channel; Eric Schwartzman’s report; One-Minute News: how to handle an online attack, the value of letting customers comment; McDonald’s opens an internal blog; David Phillips’ report; listener comments; and more (but no…
Posted on March 10, 2008 2:58 pm by Shel Holtz | For Immediate Release
Content summary: Discussion: should ‘off the record’ be respected by journalists?; the Media Monitoring Minute with CustomScoop; Lee Hopkins reports from a social media event in Sydney; be careful with your email password online; Southwest Airlines goes on a PR offensive; when an interview descends into chaos and the audience takes over; eBay hires a blogger; listeners’ comments discussion; news about Thursday’s show;…
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