FIR Live #15: with Gary Vaynerchuk: June 26, 2009

Content Summary: CIn today’s FIR Live, a panel discusses effective influencer outreach. The topic was kicked off by John Cass’s commentary on an email pitch sent out on behalf of online entrepreneur Gary Vaynerchuk, and the ensuing discussion that included considerable engagement from Gary. (The post attracted a separate set of comments from its cross-post on Social Media Today.)

Discussion participants were FIR co-hosts Neville Hobson and Shel Holtz. In addition, we were joined by the following guests:

Gary Vaynerchuk, entrepreneur and host of Wine Library TV
John Cass, longtime blogger and current director of Marketing for ideaLaunch
Kaitlyn Wilkins, Vice President of Digital Strategy at Ogilvy PR, principal author of the agency’s blogger outreach code of ethics
Connie Bensen, whose employment with Techrigy, Inc allows herto help people focus on social media monitoring.
Connie Reece, Chief Community Officer for New Media Lab, a startup that offers curriculum-based learning experiences designed for business professionals new to social media

Callers to the show included Krishna De and Paull Young.

The transcript from the BlogTalk Radio chat room is available here.

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06/26/09 | 1 Comment | FIR Live #15: with Gary Vaynerchuk: June 26, 2009

Comments

1.Late to listening and commenting, and I was not a recipient of the e-mail pitch Gary made, but I was struck by how disingenuous Gary seemed.

I admit to a bias against people who aggressively and incessantly interrupt and talk more than listen, but he seemed to be trying way too hard to convince us all that his transgression should be forgiven because it came from such "a good place," that intent excuses all. And no matter, what he said about really wanting and valuing John's advise on how he should accomplish what he wanted to accomplish in the future, he would not give up on the notion that despite it all, that was really the right thing to do. Almost in the same breath he was saying "John was absolutely right to call me on the carpet, I agree one hundred billion percent" and "But it worked, and it came from a good place, so it was right and I'll do it again."

The only thing he seemed to genuinely cop to was that he shouldn't have promised traffic.

I happen to agree with John. In my view, Gary was cutting corners in his haste to do more business and, instead of taking the time to get to know and personalize pitches to the top 100 blogs, he went knowingly with a shotgun blast to 500 he didn't know.

Just my two cents, thrown in late.

Michael Clendenin | July 2009

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