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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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FIR Cut: Social Media Release Functionality Among the News Wires

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  • 1.Hi Shel,

    Thanks for covering the social media release and the new developments that are happening in this arena. I've commented on Todd's blog, but I also wanted to point out for you and your readers/ listeners that while this is a nice overview, it's not totally comprehensive. Whenever people put together charts like this there are always pieces of information that are left out, there are always pieces of information that are debatable, and often it's not a true apples to apples comparison.

    The best way for people to see for themselves is to really check out examples of the services themselves.

    For Instance, look how far PR Newswire has come since our very first Multimedia News Release - from 2001

    2001 Touchstone Pictures Movie Pearl Harbor: http://www.prnewswire.com/touchstone/pearlharbor.html

    2006 Shift Communications Releases their SMR Template:
    http://www.prnewswire.com/mnr/shift/24521/

    2008 Pepsi Super Bowl Advertisement Announcement
    http://www.prnewswire.com/mnr/pepsi/31512/

    Michael Pranikoff
    Director, Emerging Media
    PR Newswire

    Michael Pranikoff | February 2008 | Washington DC

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