Chris Boyer found more FourSquare checkins at the six Inova hospitals than he would have guessed. He decided to look into it a little more and found himself producing measurable communication results through the geolocation service. In this FIR interview, co-host Shel Holtz and Chris chat about the experience and social media ROI in general.

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About our Conversation Partner

Chris Boyer is Director of Digital Communications at Inova Health Systems, which serves Northern Virginia and Washington D.C. His background includes more than 15 years of experience as a marketing and sales consultant, and Chris has spent the last five years in the healthcare industry and has personally worked with more than 100 hospitals and physician practices throughout the United States.

Connect with Chris on Twitter: @ChrisBoyer.

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This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

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