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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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Blogs talk all they want but don’t influence Target

Bloggers like to think they wield influence, and the PR corner of the blogosphere is convinced that such influence makes blogs the most important advance in PR since the invention of the press release. Yet despite a flurry of blog posts about pages that appear to promote marijuana and sex on the Target.com Web site, Target has not jumped. I suspect the Web site flub also has not put a dent in the site’s sales or Target’s reputation. (A PR crisis is one that threatens reputation.) A thorough analysis of the situation with plenty of links—and an explanation of why the Target.com pages show the content they do—is in a WebProNews article by Chris Richardson.

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  • 1.

    It has been interesting seeing the different reactions to the Target marijuana story during the past few days. Web Pro News has a good summary of events, including an explanation of how Target’s e-commerce website works as a front-end for

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