Posted on September 2, 2016 11:04 am by Shel Holtz | Sharing and Collaborating | Content | Instagram | Visual Communication | Advertising | Attention | Brands | Business | Channels | Content Curation | Crisis Communication | Ethics | Facebook | Marketing | Media | Mobile | Podcasting | PR | Research | Search | Social Media | Twitter | Video | Writing and Editing
I extract items for the Friday Wrap from my link blog, which you’re welcome to follow.. To make sure you never miss an issue, subscribe to my weekly email briefing.
Pity Colin Kaepernick’s sponsors—As a starting quarterback, Colin Kaepernick amassed the usual group of brands hungry for his endorsement. Now that he’s at the center of a controversy, they face a dilemma. Keep him as a…
Posted on September 1, 2016 5:14 pm by Shel Holtz | Crisis Communication | Ethics
Data breaches are getting more common and companies are scrambling to figure out how to tell customers about them. There aren’t a lot of great examples of forthright transparency, which is exactly what will earn customer trust and strengthen your relationship. That’s a lesson Dropbox needs to learn.
Links from this episode
- ZD|Net article by Stilgherrian: Why Dropbox’s data breach response is still wrong
- Dropbox…
Posted on August 29, 2016 3:28 pm by Shel Holtz | Content | Instagram | Visual Communication | Brands | Business | Channels | Crisis Communication | Facebook | For Immediate Release | Instant Messaging | Marketing | Podcasting | PR | Social Media | Twitter
Cross-posted from the FIR Podcast Network
Today’s panel features social media early adopter and veteran marketer C.C. Chapman, Business Wire’s Social and Evolving Media Director Serena Ehrlich, and marketing technology specialist and business strategist Lynette Young. We talked about…
- The Cincinnati Zoo, which has had enough of the critical Harambe memes so it shut down its Facebook and Twitter accounts.
- Apple’s efforts to introduce a…
Posted on August 26, 2016 7:38 am by Shel Holtz | Crisis Communication | Social Media
Eos is a brand in crisis. The lip balm company enjoyed tremendous success based on social media buzz built through influencer marketing. Lawsuits alleging the product caused blisters and rashes sent influencers scurrying and the social media conversation shifted as people began sharing pictures of the blemishes. Eco’s tale is a cautionary one about the risks of building a brand on…
Posted on July 29, 2016 11:53 am by Shel Holtz | Chatbots | Virtual and Augmented Reality | Content | Visual Communication | Advertising | Brands | Business | Crisis Communication | Facebook | Location-based Services | Marketing | Media | Mobile | PR | Research | Social Media | Social networks | Technology | Twitter
Welcome to the Friday Wrap, my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. As always, I collect material from which I select Wrap stories (as well as…
Posted on July 28, 2016 4:33 pm by Shel Holtz | Crisis Communication | PR | Research | Social Media
A study from the University of Missouri suggests PR staff should monitor Twitter and other social media during a crisis in order to segment sub-publics that tend to share a common response to the crisis even if they’re not connected in any way other than working in the same field, such as law, medicine, or athletics. In a press release, the…
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