Posted on October 14, 2016 1:25 pm by Shel Holtz | Virtual and Augmented Reality | Sharing and Collaborating | Content | Pinterest | Brands | Business | Channels | Crisis Communication | Facebook | Intranets | Marketing | Media | Mobile | PR | Research | Search | Social Media | Social networks | Twitter | Video
I extract items for the Friday Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.
Facebook’s Workplace arrives—In tests it was called Facebook at Work, but now that it’s available to any organization that wants to pony up for it, Facebook has named its workplace messaging tool Workplace.…
Posted on October 3, 2016 11:08 am by Shel Holtz | Crisis Communication | For Immediate Release | PR | Social Media | Twitter
Cross-posted from the FIR Podcast Network
Three PR agency thought leaders were on the panel: Gerry Corbett, Phil Gomes, and Joe Thornley. Our topics included…
- A couple brands — Ford and Skittles — had a chance to market themselves in real time when their names were invoked during the presidential campaign. Both declined, sticking strictly with public affairs messages. Is real-time marketing over? (And…
Posted on September 27, 2016 11:47 am by Shel Holtz | Employee Engagement | The Workplace Experience | Crisis Communication | Internal | PR | Social Media
Most crisis communication plans miss a critical element: Employees. Ignored, they can innocently (or maliciously) make your existing problem even bigger. After all, their online friends most likely know where they work and if employees aren’t volunteering information, people in their social networks are soliciting it.
When engaged, employees can become powerful advocates and expand the reach of your messages. In an…
Posted on September 23, 2016 1:05 pm by Shel Holtz | Chatbots | The Workplace Experience | Economics | Content | Instagram | Visual Communication | Advertising | Audio | Brands | Business | Crisis Communication | Ethics | Facebook | Instant Messaging | Legal | Marketing | Media | Mobile | Podcasting | Politics | PR | Social Media | Twitter
I extract items for the Friday Wrap from my link blog, which you’re welcome to follow.. To make sure you never miss an issue, subscribe to my weekly email briefing.
Facebook overestimated video viewing times—The average time Facebook has told advertisers people spent watching videos was seriously overestimated for the last two years. The excessive figure resulted from only counting videos seen for…
Posted on September 22, 2016 6:35 pm by Shel Holtz | Crisis Communication | Customer Service | Instant Messaging | Mobile | Video
It was a toss-up this week. The Skittles-refugee kerfuffle blew up in my feeds, but there were also a bunch of diverse items about chat bots. So let’s talk about both. But mainly chat bots.
Links from this episode:
Posted on September 9, 2016 11:20 am by Shel Holtz | Virtual and Augmented Reality | The Workplace Experience | Content | Instagram | Advertising | Augmented Reality | Blogging | Brands | Business | Channels | Crisis Communication | Ethics | Facebook | Marketing | Measurement | Media | Mobile | Podcasting | PR | Research | Social Media | Twitter | Video
I extract items for the Friday Wrap from my link blog, which you’re welcome to follow.. To make sure you never miss an issue, subscribe to my weekly email briefing.
ExxonMobil still reeling from climate revelations—Investigations by the Los Angeles Times and InsideClimate News found that ExxonMobil’s scientists had concluded in the 1970s that “the most likely manner in which mankind is influencing global…
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