Online community managers often find themselves in need of a forum for relating community news and information, according to Jim Lefever, author of the CommonCraft blog. In a recent post, he outlines how blogs can fulfill this need. Among his points: “With the community manager(s) having complete control of the weblog, they can use it to develop a stronger voice in the community without interfering with the discussions. The weblog becomes a representation of the manager?s thoughts and interests, which can help develop trust and culture more quickly.”