More traditional businesses are finding uses for RSS. Global Auction Guide Media Group—“advertising network available to auctioneers with over 50 Web sites carrying the complete sale bills of hundreds of participating auctioneers”—has added over 70 RSS feeds to help users search for upcoming offline auctions (the kind where an auctioneers stands at a lectern with a gavel as opposed to the kind where you’re notified by e-mail that somebody has outbid you). The feeds duplicate the e-mail lists to which users have been able to subscribe for the last few years.