If you don’t think music and sound influence perceptions of a brand, just think America Online and that voice informing you “You’ve got mail.” Or how about General Electric and its ditty, “We bring good things to life”? Now think about what you hear when you call a company and hear the voice recording. How much does that recording reflect or support the brand? Most just feature an inoffensive voice reading a script.

If you’d like to hear how voice greetings are treated by some of the top brands, the Top 100 Voice Brands is a site that has collected a bunch of them. The site defines a voice brand as “the unique combination of voice talent, words, call flow and spirit that greets and guides callers.” Voice brands are important, the site asserts, because “the prerecorded voices on your customer self-service technology is your connection with the customer.”

Categories available include communications, insurance, retail, utilities, and others. You can nominate additional voice brands.