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Shel Holtz
Communicating at the Intersection of Business and Technology
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FIR Book Club #3: “Marketing in the Round” co-author Gini Dietrich

Gini Dietrich was the guest author for the third installment of the FIR Book Club, hosted by FIR Book Review Editor Bob LeDrew. Gini co-authored Marketing in the Round with Geoff Livingston.

imageGini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communication firm. She also is the founder of the professional development site for PR and marketing pros, Spin Sucks Pro. Gini is the author of the PR and marketing blog, Spin Sucks, which is a 2012 Cision Top 100 Blog, the 2010 and 2011 Readers Choice Blog of the Year, a Top 42 Content Marketing Blog from Junta42, a top 10 social media blog from Social Media Examiner, and an AdAge Power 150 blog. She delivers numerous keynotes, panel discussions, coaching sessions, and workshops across North America and Europe on the subject of using online technology in communication, marketing, sales, and HR. One of the top rated communication professionals on the social networks, Gini was recently named the number one PR person, according to Klout and TechCrunch, on the channels, and number one on Twitter, according to TweetLevel. She also can be found writing at Crain’s Chicago Business and in various PR and marketing blogs and publications.

This podcast was recorded live on TalkShoe.

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This FIR Book Review is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

07/02/12 | 2 Comments | FIR Book Club #3: “Marketing in the Round” co-author Gini Dietrich

Comments

  • 1.Its great to know about Gini Dietrich. The personal profile of Gini Dietrich motivates an individual who are actually trying to stretch their future in communication. thanks for sharing keep sharing...

    communication marketing | July 2012 | Houston, Texas

  • 2.Thank you for the introduction to Gini Dietrich. Many older businesses need good advice on marketing online and I think would be a great book for such people looking to expand their business presence. Gone are the days when a leaflet or a pull up banner would suffice. Now, the internet is the new frontier where businesses can shout out their wares to literally millions. I don’t just mean the good old pop up banner. Now, the social media should not be overlooked. A well placed banner in a computer screen can propel your tiny business skywards and that’s exactly why people like Gini Dietrich are important.

    Monty Carl Fuller | February 2013

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