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Shel Holtz
Communicating at the Intersection of Business and Technology
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Will bloggers flock to Flock?

Later this month, Flock Inc.—a startup running from a garage across the street from Stanford University—will release the Flock web browser.

Are those yawns I hear? Another browser? Firefox rocks, Microsoft is beta testing IE7 to some pretty glowing reviews, Opera still commands a loyal following…is there really room for yet another web browser?

Well, yes, particularly since all of the browsers currently on the market do pretty much the same thing. The differences—tabbed browsing, integrated RSS capabilities, better or worse degrees of security—are simply refinements of the decade-old notion of rendering web pages on your computer monitor. Flock is the first browser built with the rapidly expanding world of social media and consumer-generated content in mind.

Writing in BusinessWeek’sTech Beat,” Steve Hamm explains what makes Flock a “social browser:”

It offers features designed to make it easier to blog, tag content, and share photographs. When a user lands on a Web page that she or he finds interesting, and wants to post about it on their blog, they simply right click on their mouse, which pulls up a blogging wizard. In the process, the software automatically adds citations and links. The browser also has an RSS feed built in. Other handy features: an open-source search engine that automatically indexes every Web site a user visits for easy rediscovery, and the ability to easily share bookmarks with friends.

I’ve signed up to give it a try. With luck, I’ll get onto the beta list and report on how well it works.

10/05/05 | 2 Comments | Will bloggers flock to Flock?

Comments
  • 1.The name Flock is funny but easy to remember.
    Unlike its intended positioning as a social browser, I couldn't figure out what kind of difference it will bring to us.
    Conventional wisdom says anything consisting of many different parts is doomed to failure.
    We've been enjoying the beauty of simplicity: del.icio.us, Flickr, & gmail.

    thanks always for the great podcast show. Keep up the great work.
    BTW, after the latest update of iPod software, it's become easier to listen to the show: iPod exactly takes me to the last point where I've stopped listening, even after I returned from listening to other music. Previously, I managed to split the one-hour lasting show into two to three segments to avoid repeated listening. :)

    Joon Soo | October 2005

  • 2.Good luck Shel...I blogged about signing up for the beta and wanting to try it over a month ago :(

    I also blogged at the same time something similar to Joon's comment: I'm not sure this complicated, all-in-one feature set is conducive to mass adoption.

    http://browster.typepad.com/scott_milener_blog/2005/08/allinone_vs_bes.html

    Anyway, if only cool tech kids are getting to beta it they may be up for a nasty surprise when people who are a little less cutting-edge get their hands on it, let alone people like my mom :) Or Mena's, right?

    Elisa Camahort | October 2005 | San Jose, CA

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