Stakeholders expect organizations to invest in making the world a better place, primarily by being active in social justice and sustainability. Because of this well-documented expectation, companies that do good tend to stand out. This was true even in the early 1970s, but this week, Allergan (a former employer) showed how doing the right thing pays off.

Links from this episode:

• Allergan CEO blog post announcing “Our Social Contract with Patients”
• My review of Robert Phillips’ “Trust Me, PR is Dead”
• More Companies Getting Involved in Social Issues: PAC Survey
• CSR Expectations Now Emanating from Within, as Corp. Employees Lead Charge to Support Social Issues