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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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Participation sought for healthcare blogging survey

Fard Johnmar, one of the clearest voices taking Jupiter research to task for its unwillingness to share its research methodology on a recent blogging report, is asking for help with a survey of his own. Johnmar works for Envision Solutions, which in conjunction with The Medical Blog Network has launched a comprehensive survey of the blogal healthcare blogging community.

Click logo to be directed to the survey“Taking the Puse of the Healthcare Blogosphere” is, according to an Envision press release, “the first systematic attempt to gather comprehensive opinion and demographic data from the global community of healthcare bloggers.” The survey is open from today through September 29 to individuals and organizations that dedicate a minimum of 30% of their blogging time to healthcare-related topics. Envision will release results in the late full beginning with a presentation at the Healthcare Blogging Summit 2006, set for December 11 in Washington, D.C.

I expect the results will include some detailed information on the research methodology!

Comments
  • 1.Something not often mentioned when companies decide if it's worth the effort to start up a corporate blog is the advantages of having a well-established audience when you need one. The argument I normally trot out in these cases is...

  • 2.Shel:

    Thanks so much for posting about the survey. And yes, we'll have lots of information about the survey's methodology available to all!

    One clarification: I run Envision Solutions.

    Thanks again and I'll send you a note re: the results.

    Best,

    Fard

    Fard Johnmar | July 2006 | New York

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