Holtz Communications + Technology

An item from PRLeap.com on corporate blogging quotes Sally Falkow, senior strategist at Los Angeles-based Expansion Plus—an “Internet and PR firm”—touting search engine visibility as “one of the most important reasons to start a corporate blog.”

Search engine visibility is certainly a desirable outcome, but if it’s the motivation behind starting a corporate blog, your odds of success will drop precipitously. When Neville and I interviewed Michael Wiley,…

Yesterday, Neville and I interviewed Michael Wiley on our podcast, For Immediate Release. I had to run off as soon as we were done recording and uploading the show, but Neville did a great job of summarizing our conversation with Michael Wiley, one of the talents behind General Motors’ blogs and podcasts. He even produced a transcript of the interview.

I met Jerry Brown once. I was a journalism student at California State University Northridge, and Brown stopped by on a campaign swing during his first run for the California governor’s office. I was lucky enough to draw the straw to interview him. We spent half an hour closeted in a small office at KCSN-FM, the NPR radio station run out of…

There’s a lot of hyperbole flying around about the power of the blogosphere with dismissals of prominent figures by their employers touted as examples. When bloggers unite to bring to light unsavory comments or secrets or foibles by individuals they don’t like, bloggers of one political persuasion or another have been able to unite to bring those individuals down. The blogosphere came…

If you’ve ever worked for a newspaper (I have, although longer ago than I care to admit), or if you ever watched an episode of “Lou Grant,” you know that the foundation of the editorial process is the daily budget meeting. Here, section editors meet with the brass to decide which stories get in and which don’t, which make the front page, which go above…

Feeling like your blog isn’t getting enough recognition? Looking for a little love? It might help if you could, say, tail a plaque to your wall, one you received in honor of your blog. Mark Glaser over at the Online Journalism Review has assembled a list of the various blogging awards you can enter.