Holtz Communications + Technology

Here’s the video clip of my 3-1/2-minute interview on CNBC’s Squawkbox addressing Wal-Mart’s blogger relations effort.

3:40 a.m. is an ungodly time to be answering questions fired at your through and earpiece while staring into the bright lights of a camera. Intrepid communicator that I am, though, I undertook the challenge—with only one cup of coffee in me, no less—when I answered questions this morning on CNBC’s Squawk Box. The subject: the blogger relations campaign Edelman PR undertook on…

I’ve been invited to answer some questions about the Wal-Mart blogger relations program tomorrow on CNBC’s Squawkbox segment at 6:45 a.m. EST. (In case you’re wondering, that’s 3:45 a.m. PST. Yep, I’m getting up at 1:15 a.m. so I can be at the KPIX studio in Oakland for the interview and still make my 6:30 a.m. flight to Oregon for a client meeting. I expect by…

Constantin Basturea, the one-man reference guide to new media for the PR industry, has updated his list of PR bloggers, which continues to grow. meaning I’ll be adding feeds to my news reader. Thanks, Constantin, for your continued invaluable efforts.

Katie Paine has conceded a point to Shel Israel: As cheap as they are to set up and maintain, there’s really no need to measure the ROI of blogs. After all, is it necessary to measure the ROI of your pants? (Shel denies he ever used this analog, but Katie remembers it.)

There’s much to be said of this argument. If a company…

If you’re trying to convince the powers that be that monitoring the blogosphere is important, and they just don’t seem to grasp the concept, point them to to this article from the Washington Post, which offers several examples of companies that were able to capitalize on early indications from the blogosphere of changes in trends and customer behaviors. The article leads with…