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Shel Holtz
Communicating at the Intersection of Business and Technology
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Jeremy Wright and colleagues launch blog network

Conventional wisdom suggests only a handful of bloggers can make a living at the craft. Jeremy Wright and two colleagues apparently think otherwise. With the launch of b5media, Wright seems to be saying that compelling content can turn a buck. Along with Duncan Riley and Darren Rowse, Wright has opened the doors on their blogging network on August 30, paying their bloggers 40% of the revenue the blog earns through advertising. The network currently boasts 13 blogs, covering everything from cell phones and movies to to Microsoft and video games. A post today in Search Engine Journal has the whole story.

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  • 1.Would that the same holds true for Podcasts which Business 2.0 tagged as one of "9 Fads to Ignore" in its Oct. hottest new trends, rules and technologies issue, hitting mailboxes this week. While acknowledging it would continue, nonetheless the monthly opined, "...as a business, it's the latest iteration of CB radio."

    Compelling question is, despite it's clearly apparent advantages in narrowcasting to reach niche audiences (a key marketing strategy these days) and obvious applications inside organizations, will lack of commercial success dimish it's useful lifespan?

    Craig Jolley | September 2005

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