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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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Dell comments on comments

A number of people—including some who have posted comments to this blog, as well as Steve Rubel’s—have expressed indignation and suspicion over the fact that their comments posted to Dell’s brand-spanking-new blog have not appeared. One commenter to this blog suspected Dell of engaging only A-list bloggers.

Today, Dell’s Digital Media Manager, Lionel Menchaca, posted an item to one2one explaining the comment process. Essentially, most comments are being posted, but those that reference specific support issues are being forwarded to Dell support so the problems can be addressed by people equipped to address them. Menchaca notes that the support staff are ready for these forwarded cries for help.

Since launch, we???ve posted about 80% of comments and directed 18% to Dell support for resolution.  We rejected 2% because they were off-topic, profane, defamatory (or all of the above).

It would probably be helpful if a statement appeared on the page visitors use to submit their comments noting that support requests will be forwarded and profanity will be rejected. In the meantime, Menchaca took the opportunity to update readers on other enhancements he’s been working on, including blogger bios and a feed for comments. It appears Dell continues to be right on top of the blog and is addressing issues in short order…and despite some attacks, Menchaca appears to be coping with it all with good humor and patience.

07/14/06 | 2 Comments | Dell comments on comments

Comments
  • 1.Shel:

    Glad to see you noticed the clarification post. One minor thing--we do have the following disclaimer at the bottom of the Comments section:

    Note: Conversation is encouraged and expected. However, moderation of comments is necessary to prevent spam, profanity and off-topic commentary. Comments related to specific product support or customer service issues will be addressed separately rather than posted here. (A fix to this section is being worked on to capture your e-mail.) Please use the links in Contact Us for product and customer service assistance.

    Thanks,
    Lionel Menchaca

    Lionel Menchaca | July 2006

  • 2.I think it's ridiculous how so many bloggers have jumped all over Dell in the days since they launched their one2one blog. It's seems like there's this group consciousness that governs how a blog should be managed from day one.

    People need to understand that taking the step of starting a blog for any large company can be a difficult one, with a steep learning curve as far as the way to conduct business on the blog.

    Friendly advice at the outset is probably a better approach than a frontal assault. Thankfully there are folks out there like yourself who keep the conversation in perspective.

    Rob Safuto | July 2006 | New York, USA

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