Online Journalism Review has a comprehensive examination of the issue of ethics in blogging. The piece by J.D. Lasica explores the Marqi pay-for-blogging debate, the efforts to establish a bloggers’ code of ethics, and the distinctions between bloggers (no code) and journalists (a clearly defined code as maintained by the Society for Professional Journalists).

Among the efforts to establish a code of ethics comes a new one from the Word of Mouth Marketing Association. Like other attempts, there’s noting intrinsically wrong with this one, but getting bloggers to adopt it is another story. The WOMMA’s attempt is in draft form; the association is looking for participation in refining it.