△ MENU/TOP △

Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
SearchClose Icon

The power of audio

Funny that I spent part of my morning, while recording The Hobson & Holtz Report, trying to articulate why audio is a worthy supplement to text. The comments responded to posts by Darren Barefoot who insists that online text is just plain better in every way.

Funny because, shortly after wrapping up post-production, I heard the special edition of PJ Fenton’s Digital Flotsam podcast, an 11-minute appeal for donations to the Red Cross for Hurricane Katrina relief efforts. Applying magic and mastery of audio engineering, snippets of uniquely New Orleans music, his own reminiscences and a verbal portrait of the suffering people are experiencing in the Gulf, Fenton was able to reach emotional levels that would have taken thousands and thousands of words in plain old text…even if you can’t search it.

I’ve been sending tangible aid to some friends who have been rendered homeless by Katrina, but I haven’t yet gotten around to a general donation to relief funds. After my throat tightened at the end of Fenton’s special edition, I pulled out my credit card and called. Give it a listen and tell me that audio can’t reach you in places text cannot.

09/06/05 | 1 Comment | The power of audio

Comments
  • 1.Absolutely, it does! Have you seen Jennifer Shiman's satellite media tour or Amy Forstadt's Flash diary? Those are both great examples of audio enhancing text that my professor, Robert French, gave us in class. The Epic movies are also a good example, but on a more serious note.

    It would be interesting to get an audio commentary to go with your blog. It would be a great way for students like me to make their weblogs more personal, and set us apart from other hopeful job candidates.

    And listening to PJ Fenton's podcast made me wish even more that I had some money to send to the Red Cross. Being a poor college student can be frustrating at times like this. At least I can help by playing with the refugee children at my church.

    Nikki | September 2005 | Auburn, AL

Comment Form

« Back