Content summary: FIR going to once a week; upcoming conferences and speaking engagements: PRWeek Forum, Delivering The New PR, Le Web 3; Spin Thickett from Scott Baradell; the fine art of the corporate apology; Coca-Cola launches a Diet Coke/Mentos campaign; how to launch a career with your blog; Nissan taps into Second Life; is YouTube a new form of spam?; commentary on WOMMA’s 20 questions on ethics; listeners’ comments; the music; and more.

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Show notes for October 30, 2006

Welcome to For Immediate Release: The Hobson & Holtz Report, a 54-minute podcast recorded live from Chicago, Illinois, USA, and almost live from Wokingham, Berkshire, England.

Download the file here (MP3, 24.5MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

• #185 show notes at The New PR Wiki

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday November 2…