Podcaster’s note: This is the first in a series of talks given at the 2006 Innovative Marketing Conference that were recorded as Neville and I were recording our one-on-one interviews in another room. The volume on the recordings turned out to be very low, and I’ve been working as time allows to manipulate the files to make them listenable. I’ll post these files as I’m able to complete them.

Content summary: David Sutherland spoke on the morning of June 8 at the CMO Summit on the first day of the 2006 Innovative Marketing conference, co-sponsored by Columbia Business School and Corante.

Notes for David Sutherland’s presentation

Welcome to For Immediate Release: Speakers & Speeches, a 25-minute podcast recorded live from New York, NY. The speaker is David Sutherland, a lecturer at Georgia Institute of Technology and founder and managing director of Launch Institute.

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