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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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Journalists increasingly rely on blogs

I used to wait impatiently for Don Middleberg and Steven Ross to release their annual study on how reporters and editors use the Internet. Don sold is agency several years ago and the survey vanished. Fortunately, the Arketi Group is out with some data in its 2007 Web Watch Survey, according to MediaPost.

Of key interest is the increasing acceptance of blogs as a source. A whopping 84% of journalists participating in the study said they have or would use blogs as a primary or secondary source while researching an article. A quarter of those surveyed said blogs make their jobs easier. Fifty-four percent say blogs have sparked story ideas and 72% say reading blogs is part of the average of 20 hours per week they spend on the Net.

It wasn’t that long ago that journalists (among others) were shrugging off blogs, claiming that most blog posts used articles written by journalists for mainstream media as their source. It seems that things have done a complete turnaround, or at least a balance has been achieved.

The full report is available here, but you have to become a sales lead by submitting information about yourself.

11/07/07 | 4 Comments | Journalists increasingly rely on blogs

Comments
  • 1.I've seen this in my own experience, Shel -- four interview requests in the past month or so. And I'm a long way from the "A" list. As the "fad" part of blogging begins to fade away, it will leave a smaller core of serious bloggers. It only makes sense for reporters to tap the expertise available, especially those bloggers with track records and documented followers.

    I used to think of this as lazy journalism, but it's starting to look more like efficient research/reporting.

    Bill Sledzik | November 2007

  • 2.Shel,

    How funny...I too use to look forward to the Middleberg survey and as we constructed our 2007 Web Watch Survey we did review Don's surveys past. It is a true complement to be compared to that great tool of years gone by.

    Regarding your comment ?you have to become a sales lead by submitting information about yourself??your readers should know that our intent is only to provide B2B marketers with smart information. (But hey if any of them are interested in hiring a smart B2B technology PR/marketing firm we would be glad to help them out!)

    Mike Neumeier | November 2007 | Atlanta, GA

  • 3.I Have been trying to get people interested in my project for years on the Internet but without any luck.
    below are a couple of examples if you care to look at them.
    Thanks Ben

    Beyond the Cyclone.

    Did you know that there is a new cleaning machine that could eventually replace the Vacuum Cleaner?

    It is thought by many that the cyclone cleaner is the end of the line in the development of cleaners but this is not so.
    Air Recycling Technology has been developed and it should eventually replace the vacuum cleaner.
    Please let me explain.
    --------------------
    First let us look at what is wrong with all Vacuum cleaners; 1/ they have to blow out the contaminated exhaust air back into the room and 2/ they waste 75% of the power they use.

    No matter how good the filters or dust separation is the disturbance from the blast of exhaust air will still blow dust and allergens from furniture and curtains etc. This air disturbance causes allergens to become suspended in the air where they will aggravate respiratory problems.

    A new Air Recycling Technology removes the need to blow any air back into the room. Instead it returns the air back into the system via the cleaning head were it combines with the rotary motion of the brush-beater bar, and replaces the air being drawn through the carpet creating a very strong air stream.

    This not only removes the unwanted blast of exhaust air but also forces the dust back through the carpet and into the dust intake reducing the amount of power required to drive the motor.

    2/ This means that an air recycling cleaner using only 300-watt hour will do the same amount of work as a 1,400 watt vacuum cleaner.

    To prove that this is not just an idle claim I have printed below some information taken from the tests commissioned by the DTI.
    -----
    The Market Transformation Program UK has estimated that vacuum cleaners in the UK are currently consuming an estimated 2 Terawatts of electricity each year.

    A series of tests commissioned by DEFRA and the DTI on behalf of the Market Transformation Program were made at the Intertek ETL SEMCO Research & Testing Centre.

    In these tests a 300-Watt air recycling cleaner outperformed a 1,400 watt Hoover U3470 a saving of in excess of 75%.
    That would mean that if all the cleaners in the UK were phased over to air recycling cleaners (this would probably take less than ten years) there would be a saving of over 1.5 Terawatts of electricity per year.
    To put this into perspective this is the yearly output of over 600 wind generators, half of the wind farms in the UK.

    There are other advantages with the air recycling cleaner as the machine is quieter and also safe to be used by Asthmatics because there is no Blast of exhaust air to disturb the allergens lying in the furniture and due to the smaller motor required it is quieter and lighter in weight with no smell making it more pleasant to use.

    40 volunteers including asthmatics have also tested prototypes, they all wrote that it was better than the cleaner they normally use (one of them a ?500 plus Miele owned by an Asthma sufferer)

    Filters are not the solution as is shown by the insert below.

    ? A team from the North West Lung Center in Manchester, UK, demonstrated in a recent study that vacuuming with HEPA sweepers actually increase an individual's exposure to particles such as cat allergens.?
    Part of an article taken from the Internet.

    The rest of this article and a video clip can be seen on a web sit at ----

    http://www.edginton.info/arc

    Ben

    I have spent the last ten years trying to get someone to take seriously a means of saving energy and also improving the health of people who have asthma and other respiratory diseases.

    It was about 14 years ago that I first decided to tackle the problems created by dust emission from vacuum cleaners and after building prototypes and getting them to work I discovered that I had also produced a cleaner that used far less electricity to do the same work as conventional vacuum cleaner.

    After many years of trying I finally got the Government interred enough to have tests made for the DTI Market Transformation Program.
    The results of the tests show that the new cleaner can work better on 250 whr than a 1,400 whr Hoover, a saving of 1,150 whr. If most cleaner in the UK were replaced then 1,500,000,000,000 whr would be saved each year worth ?1,500,000,000.at the market price of 10p, per unit.
    More important is that the electricity saved is equal to around
    650,000. Tons of carbon emissions each year.
    But that is as far as they go and I am still trying to get someone to take on the manufacture.
    I have patents and working prototypes but that is as far as I can go on my own. Maybe someone reading this will show me the way forward.
    I have a Web site with information and also a short video clip of
    this machine the URL is http://www.edginton.info/arc

    Ben Edginton | November 2007 | England

  • 4.It may be true that the blogs created in various portals are picked-up by mainstream journalists for wide coverage in print/electronic media in West.
    Unfortunately, the trend is different in India. The media in India is aligned to one political party or the other and is in the hands of corporate houses and rich barons. In this country, blogs even if they are of deep public to the general public are not reproduced in the leading dailies or telecast in news channels unless one rubs shoulders with them.
    For instance, the blogs set up by the undersigned entitled "Inequality before law" and "Are bureaucrats bane to Indian Society" "Justice delivered justice eluded" "Deplorable state of Consumer Courts" and many other articles which are sensitive and highly explosive are left untouched by the media and remained a cry in wilderness . These articles can very easily be accessed through 'Google Search' by the same titles/captions.
    May, I, therefore, request the Western Press to publish these articles across the globe on humanatarian grounds as I am hopeful that the print and electronic media may reproduce them in India to attract the attention of Indian Government for taking remedial measures and for restoration of justice. Thanks a lot.
    e-mail: .(JavaScript must be enabled to view this email address) 91119312267393 (Mobile) Delhi, India.

    Samrajyam Srinivasa Rao | November 2007 | Delhi

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