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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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I’m back

It’s been over a week since I posted anything here other than “For Immediate Release” production show notes. The road can be a killer when it comes to the time needed to research and post. Still, not blogging for a week is like going without coffee for a few days. My hands are trembling. But I’m back in the office with only a single overnighter planned next week, so things should get back to some semblance of normal.

05/08/05 | 3 Comments | I’m back

Comments

  • 1.Hey, I missed you!

    Lee :-)

    Lee | May 2005 | Adelaide, Australia

  • 2.Measurement is still a big issue - without buying a book on 'how to measure your comms' (have you written one, Shel?) how do you measure your internal comms apart from focus groups?

    Sure, you can measure comms by type and frequency of delivery, but I would bet the ratio of number of comms to desired outcomes achieved is tiny.

    Are focus groups the only way internal communicators can measure their effectiveness? Are there ways to firmly measure ROI?

    Lee Hopkins | May 2005 | Adelaide, Australia

  • 3.Hi, Lee. We'll be address this later today on the latest installment of FIR.

    Shel Holtz | May 2005 | Concord, CA

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